Newsworthy

By Zack Mukewa – Managing Director, Capital Markets Building Resilient Organizations in the Era of Shareholder Activism In today’s evolving capital markets, shareholder activism has become a defining force in corporate governance and strategy. Armed with advanced analytics, social media influence, and favorable regulatory frameworks, activist investors are reshaping how public companies operate. Their demands—ranging […]

By Katie Barnes – Senior Director at Lambert by LLYC As 2024 wraps up, many public companies are preparing to share their year-end results. Traditionally, these communications spotlight financial performance, growth metrics, and, of course, shareholder value. But this year, the backdrop is different. The current cultural climate is charged with economic anxiety, rising class […]

Recently, Phoenix became a focal point for the burgeoning field of Advanced Air Mobility (AAM) as it hosted the very first AAM Summit in the state. Arizona, known for its robust technology and defense industries, provided an ideal backdrop for this pioneering event, which brought together key stakeholders, innovators, and enthusiasts from across the nation. […]

Grand Rapids and Detroit, MI. – CFP Board, a nonprofit organization that sets and enforces standards for the CERTIFIED FINANCIAL PLANNER® certification, has selected Michigan’s leading corporate affairs and marketing agency , Lambert by LLYC, to execute a new national advertising campaign to encourage the future Gen Z workforce to explore a career as a […]

Jeff Lambert Appointed as Executive Chairman and Mike Houston as Chief Executive Officer Miami & Grand Rapids, Mich, Sept. 23, 2024 – LLYC (BME:LLYC), a global Corporate Affairs and Marketing consulting firm, today announced a new corporate structure for the United States, consolidating its U.S. operations in order to increase resource efficiency, amplify its portfolio […]

By Zack Mukewa – Managing Director, Capital Markets The economic impact, investor perception, and strategic positioning for Q3 2024 earnings and beyond The Federal Reserve’s action to lower interest rates by 50 basis points is a significant development marking the third time in the U.S monetary policy history where the Fed has initiated an easing […]

By Guinavier Waite & Kendall Sedestrom Nothing is more rewarding than the moment when you realize you are going in the right direction with your career. For us, that moment hit when we heard, “we’d like to offer you a summer internship at Lambert,” a phrase both of us were ecstatic to hear. Then, the […]

By Joe DiBenedetto In the dynamic environment of K-12 public schools, the importance of ethical communication cannot be overstated. As communications professionals, our primary goal is to foster trust and support within the school community, ensuring transparency, honesty, and respect are at the forefront of every message we deliver.  Ethical communications play a crucial role […]

By Zack Mukewa, Jackson Lin, and Jeff Tryka, CFA  For companies aiming to list on the equity markets through an initial public offering (IPO) the road to success is intricate and demanding. This journey requires planning, forward thinking strategies and partnering with experts who grasp the complexities of U.S. Market landscapes.  The Regulatory Landscape The […]

By Zack Mukewa | Managing Director, Capital Markets Adapting to Market Dynamics and Building Stakeholder Confidence As we reach the midpoint of 2024, the financial landscape is marked by significant shifts. With two earnings cycles completed and numerous deals and exits in the private markets, companies face a dynamic environment. The Federal Reserve has maintained […]

By Joanne Lessner In a world of LOL, pls and kthxbai, does good grammar still count? If you’re in the communications business, it sure does. If your proposals and press releases—even your emails—are riddled with grammatical errors, your reputation will suffer. Some mistakes grate more than others, and we all have our own pet peeves. […]

By Zack Mukewa Strategically Navigating IPO Success in the US In recent years, the landscape of initial public offerings (IPOs) has undergone significant transformations. This evolution is marked by evolving regulatory environments, shifting investor sentiments, and the increasing allure of alternative listing destinations, particularly the United States. These changes offer both challenges and opportunities for […]

By: Amy Romano Image Credit: Wisk Gen 6 eVTOL Prototype displayed at HAI Heli-Expo, Anaheim, CA, February 27-29, 2024. There has been a lot of chatter in this first quarter of 2024 about the next evolution in aviation. Advanced Air Mobility/Urban Air Mobility (AAM/UAM) buzzwords like air taxi, flying car, eVTOL, vertiport and transportation ecosystem […]

By: Caroline Luz LinkedIn. Facebook. TikTok. Instagram. X. Threads. So many opportunities to showcase your brand. There’s a good chance you’re using at least one of these social media platforms for your own personal use. But, by definition, PE is “private,” so does your firm really NEED to be on social media? It’s 2024 – […]

Marks the largest acquisition in LLYC’s history while creating the firm’s second-largest geographic market Aligns with LLYC’s Strategic Plan and its commitment to invest up to €40 million for inorganic growth investments in key markets LLYC is expected to rank in the top 25 PR agencies in the U.S.[1] Grand Rapids, MI – Madrid February […]

As head of our AAM practice, it is Michelle Olson‘s job to watch for groundbreaking developments in industries that have the potential to redefine the market landscape. One such innovation that has captured our attention is the R&D and money pouring into the creation of eVTOLs (electric vertical takeoff and landing) aircraft. You may have […]

2023 witnessed transformative changes in the U.S. banking and financial services sector, predominantly driven by the Federal Reserve’s aggressive monetary policies. These changes, while beneficial in some respects, have simultaneously posed significant challenges and necessitated a strategic reorientation across the sector. As we transition into 2024, this post offers a comprehensive analysis and outlook, emphasizing […]

Grand Rapids, Mich., (November 28, 2023) – Lambert, a public relations, investor relations and integrated marketing communications firm, today announced it was named an Agency Elite Top 100 list by PRNEWS for the second consecutive year. This list recognizes the nation’s top public relations and communications firms based on stellar client work, core capabilities and […]

A week into a historic simultaneous UAW strike against all three Detroit automakers, investors are exploring the potential impact an extended work stoppage could have, not only on OEMs, but on a supply chain still recovering from pandemic-era disruptions. The UAW strike fund, estimated to total $825 million, could potentially fund $500 weekly strike pay […]

The banking industry has weathered many storms, from recessions to technological disruptions, yet its foundation is shaking once again. This time, the tremors come from an unlikely catalyst—remote work, a trend supercharged by the pandemic that has led to a startling increase in office vacancy rates. The impact of these developments could pose a particularly […]

Summertime offers a unique window for school district leaders to reflect, strategize, and lay the groundwork for successful integrated communications campaigns to solidify their reputation and drive enrollment. Following are simple tips school districts can follow this summer to strengthen community relations in […]

The annual rebalancing of the Russell indices is fast approaching and remains a crucial part of ensuring that they accurately reflect the current state of the equity market and its segments. The Russell 3000E Index, which is comprised of the 4,000 largest publicly traded U.S. companies, is maintained by FTSE Russell. Despite the confusing naming structure, […]

Key Lessons from the First Republic Bank Failure The collapse of First Republic Bank, the second-largest bank failure in U.S. history by assets, offers critical insights for community and regional banks to navigate uncertainty and manage risks effectively. The San Francisco-based bank experienced a sharp decline in deposits and was ultimately placed into receivership by […]

By Michelle Olson, APR Gender equality remains a critical issue affecting millions of women worldwide. And the media are perpetuating stereotypes that keep women fighting for change. But how? How do they build on the negative with so much discussion to counter it? That’s the interesting part.  Global communications firm Llorente & Cuenca (LLYC)’s report, […]

Current Events in US Banking Federal Reserve Interest Rate Hikes: The Federal Reserve has recently begun increasing interest rates to combat inflation, creating uncertainty for banks as they navigate the shifting landscape. Higher interest rates can have a positive impact on net interest margins but may also lead to decreased loan demand and increased credit risk. […]

Climbs domestic and global rankings for M&A deal activities From consistently ranking in the top three of The Deal’s Power Rankings and Private Equity League Tables each quarter to providing communications advisory counsel on nearly 200 transactions, Lambert’s private equity team is celebrating a stellar 2022 and continuing that momentum in 2023. The firm’s unique […]

By Michelle Olson, APR, CEO CES 2023 is a wrap and the headline is, “CES IS BACK.” The crowds were there, the cool gadgets were there, and all the energy of pre-pandemic CES was in full swing. More than 115,000 registrants, 3,200 exhibitors and 2,000+ media spent the week burning the soles off their shoes […]

By Naomi Johnson, Senior Associate Habari Gani? This Swahili phrase for “What’s the news?” is the daily greeting used during the seven days of Kwanzaa – a weeklong celebration, from December 26 to January 1, of African American and Pan-African culture, community and heritage. My family has always stressed the importance of celebrating Kwanzaa as […]

Lambert, a public relations, investor relations and integrated marketing agency, welcomes research and communications expert Heather Rice, Ph.D., as director. Rice joins Lambert’s market research team where she will lead and support quantitative and qualitative research studies, and develop customized training programs for clients across diverse industries and geographies. “Heather’s breadth and depth of experience, from […]

Lambert, a public relations, investor relations and integrated marketing agency, welcomes Doug Kuiper as chief of staff. Kuiper will report to Lambert’s Chairman Jeff Lambert and work with the seasoned leadership team across the Lambert family of companies, including TiiCKER and Fairly Painless, to optimize internal operations, drive and integrate complementary mergers and acquisitions, and […]

By Cassandra Morris and Mitchell Reid, Public Relations Interns All professional careers have to start somewhere, and for most people, it begins with an internship. For a long time, the stereotypical idea of internships included menial tasks like coffee runs and making copies, which can be productive for the company but has little to do […]

By Angela Klinske, Senior Director and Laura Vandiver, Managing Director If visions of American seniors have you picturing elderly people sitting in assisted living homes and playing bingo, think again. Today’s seniors are vibrant, active and engaged. While many healthcare companies are focusing marketing and research dollars on millennials, consider this: baby boomers in the […]

By Sam Krahn, Associate I live and breathe all things automotive, and have since my childhood. It was easy to access, growing up in Southeast Michigan, the seat of the automotive industry. A highlight of each year was my dad’s and my annual January pilgrimage to the North American International Auto Show (NAIAS). Despite the […]

Lambert, a public relations, investor relations, and integrated marketing communications firm, today announced it was named to the Agency Elite Top 100 list by PRNEWS. This coveted list spotlights the nation’s most innovative public relations and communications firms based on their exceptional client work, core capabilities, and industry thought leadership. “This year we’ve placed an […]

By Joe DiBenedetto, Managing Director Before the pandemic and the recent challenges presented by rising inflation, school districts across the country had an easier time passing bond millages (or bond referendums) thanks to the booming economy. With the strong economy seemingly behind us—at least for the near future—school districts may find it more difficult garnering […]

Lambert, a strategic communications and advisory firm specializing in investor relations, public relations and integrated marketing, announced that Beth Wiegard joined the company as a Director in its Capital Markets group. In this role, Wiegard will be an integral member of the firm’s private equity (PE) practice, which was ranked first in The Deal’s list […]

By Rachel Felice, Senior Manager When I took out my first student loan a decade ago, I never doubted that I would be responsible for paying it back one day. I knew I would be responsible for all my loans as well as the parent PLUS loan my dad took out in his name because […]

Lambert, an investor relations, public relations and integrated communications agency, announced that Julia Ward joined the company as Managing Director. In this role, Ward will maximize her 20-plus years of investor relations (IR) expertise to drive strategy, growth, and account management initiatives for the financial services division within the Capital Markets group. “Julia’s expertise and […]

By Angela Klinske, Senior Director When it comes to restoring and maintaining optimal health and wellbeing, health systems can and should play a critical role for patients and communities seeking healthcare education, justice and innovation. All too often, health systems are seen as epicenters of sick care, bundled in red tape and steeped in outdated […]

Global Agency Helps Drive Attendance and Awareness for the World’s Most Inclusive Sports Competition For the past week, world-class athletes from more than 20 countries have competed in the Special Olympics Unified Cup Detroit 2022. Lambert, a public relations, investor relations, and integrated communications agency founded in Michigan, has proudly provided the international competition with […]

Lambert, a public relations, investor relations, and integrated communications agency, has appointed senior communications professional Greg Sexton as a Director in its Phoenix office. Sexton brings more than 25 years of agency experience serving B2B and B2C clients with successful earned, owned and shared media strategies. He will work closely with Lambert’s consumer client team […]

Lambert, a public relations, investor relations, and integrated communications agency, today announced that Katie Barnes joined the company as Director in its Crisis and Reputation Management group. Barnes will be critical to helping grow the business and supporting client strategies specific to crisis and issues management, crisis planning, and media and executive training. “Crises come […]

Lambert, a public relations, investor relations, and integrated communications agency, today announced that industry veteran Katie Merx joined the company as Managing Director of Automotive and Mobility. In this role, Merx will lead strategy, growth and account management initiatives for clients up and down the automotive and mobility supply chain and across the transportation landscape. […]

By Jeremy Witt, Senior Associate A series of humanitarian crises have captured our collective attention through the harrowing realities facing displaced populations and the geopolitical struggles that we will confront in the months and years to come. However, through news coverage, social media and non-profit outreach, the knowledge and availability of these stories is powerful […]

Lambert, a public relations, investor relations, and integrated communications agency, today announced that Paige Wirth has joined the company as Senior Director. In this newly created company position, Wirth is responsible for expanding Lambert’s client service capabilities in marketing and content strategy. “I’m excited to welcome Paige to our team, as her depth and breadth […]

Curated by Andrea M. Eberle, Marketing Director As a new Lambert team member, just a month into my new post, I was excited to participate in the firm’s first diversity, equity, inclusion, and allyship (DEIA) community activation at our headquarters in Grand Rapids, Michigan. Hosted by Lambert’s Office of DEIA in partnership with The Diatribe, […]

By Alli Cooke, Manager As a relatively new transplant to Michigan, I attended the Michigan Journalism Hall of Fame’s annual induction ceremony this weekend knowing I wouldn’t be able to connect with former coworkers or immediately recognize attendees by their name tags alone – truly an introvert’s nightmare. But as I stood in line for […]

By Tobi Laukaitis, Senior Associate Paint brand Sherwin Williams recently created a TikTok account. Normally, that wouldn’t be newsworthy. I mean, TikTok was the most downloaded app of 2021 and has more than 1 billion active users. But back in 2020, Sherwin-Williams made waves after they fired 25-year-old college student Tony Piloseno, an associate who […]

Two of Michigan’s top public relations and communications agencies today announced that they are joining forces. Van Dyke Horn Public Relations (VDH) and Lambert (“Lambert”) are pleased to announce they have entered a strategic partnership, combining VDH’s award-winning public relations and community engagement expertise with Lambert’s leading integrated communications and investor relations practice. VDH is […]

By Scott Worden, Senior Director I was recently part of a lively exchange of ideas on the topic of capitalization and when it’s needed or not, and a colleague remarked, “I think these rules are weird and rarely followed.” I’ll admit this stung a bit.  We all have our little gifts or talents, and for […]

By Bailie Moore, Manager The past two years have been increasingly difficult for educators and school administrators. The pandemic brought a host of challenges with it for school districts, board members and teachers. Add in frustration of virtual learning, racial tensions, political unrest, conflicting messaging about masking vs. not masking, and you can see why […]

By Mike Houston, Managing Partner, Capital Markets The public markets have been very active the past two years. As of October 2021, the NYSE had a combined total of 2,434 listed domestic and international companies, while the Nasdaq had a much higher 3,566, according to Statista. With more than 6,000 publicly traded companies listed today […]

By Mike Houston, Managing Partner, Capital Markets What appeared to be a fad in 2020 turned out to be one of the most utilized ways to go public over the past two years. According to SPACInsider, there were 805 SPACs in 2021, all of which in differing stages of searching, announcing a business combination or […]

By Rachel Felice, Manager I’ve always been passionate about politics and advocacy, which is one of the reasons I’m so thankful to be a part of Lambert’s Education and Social Impact practice. I’m the person, albeit a bit obnoxious, who is always on their friends and family about registering to vote and making their voice […]

By Katie Englishmen, Ryan Gajewski, & Cameron Shelton Every February, Americans gather around the warm glow of their liquid crystal displays, buffalo chicken dip in hand, and watch the world’s biggest stage for over-the-air commercial programming broken up by the occasional football play. The Super Bowl is well-known as the premiere place to debut a […]

By Sam Krahn, Intern Few industries have been upended as deeply due to the global pandemic and its cascading effects as the automotive industry. Supply-chain issues impacting production and employee health and safety, new-car shortages caused by microchip shortages, and skyrocketing used-car prices have all forced the industry to find ways to pivot from one […]

By the Lambert Consumer Brands team Valentine’s Day has come in hotter than cupid’s arrow. Whether you dread or embrace this month, it is all about celebrating love. While our team at Lambert loves taking part in the traditional gestures of the holiday (who doesn’t love receiving flowers and chocolate), we have used this “season […]

By Naomi Johnson, Senior Associate February is dedicated to celebrating, honoring and learning about Black history. During Black History Month, school-aged children will be introduced to famous Black leaders, inventors and artists. Many companies will highlight key Black figures in campaigns across social media channels. Although these acknowledgments are important, the attempt to fit centuries […]

By Brent Snavely, Senior Director “Do you miss it?” That was the most frequent question I got for several years after I left journalism, for at least the first two years. “For the most part, no,” I would typically tell people. “There are more than enough deadlines and client news events and questions from reporters […]

Cars have always been my biggest passion and interest. Growing up, I didn’t quite know how I wanted to work in the automotive field, but I knew I did. As I progressed through college at Wayne State University, it became clear I wanted to pursue the field of public relations. That’s why accepting an internship […]

By Joe DiBenedetto, Managing Director The Great Resignation, a term coined during the seemingly never-ending coronavirus pandemic, is a mass movement of people quitting their jobs, impacting labor sectors across the United States. It’s a moment in time when it feels as though everyone is changing everything they’ve known. It can be argued that during […]

ORLANDO, Fla.,  — Kalera, a leader in sustainable vertical farming, has selected Lambert & Co. (Lambert), a nationally-recognized communications and marketing firm, as its public relations and investor relations agency of record to increase brand awareness among consumers and improve communications with investors. Headquartered in Orlando, Florida, Kalera has spent years optimizing plant nutrient formulas to grow nutrient-dense lettuce and […]

By Brent Snavely, Senior Director Auto shows are a ball of contradictions. Communications professionals, automotive journalists, analysts, and executives collectively and simultaneously love them and hate them. We often travel from Detroit to places like Los Angeles, New York, Frankfurt (now Munich) – in many cases just to talk to people we already know from […]

By Darby Dame, Public Relations Manager – Crisis & Reputation Considering a media training can leave executives and entrepreneurs feeling many different emotions – excitement, challenged, energized, intimidated and more. If there’s one way for communication professionals like us to summarize participating in a media training exercise, it would be: worth your while. What is […]

Fast-growing public relations, investor relations and integrated marketing firm Lambert & Co. announced today that managing partner Michelle Olson, APR, has been named chief executive officer effective Jan. 1, 2022. Olson, 2021 national chair of Public Relations Society of America (PRSA) and a 30-year agency veteran and owner, succeeds founder Jeff Lambert, who will move […]

With more than 30 years in the public relations industry, Lambert’s managing partner Michelle Olson, APR is no stranger to mentorship. She has been on both ends of the mentorship spectrum, both as a mentee and mentor. In honor of National Mentorship Day, Michelle shared insight into her personal mentorship experiences and the value mentors […]

GivingTuesday started in 2012 with the unique mission to empower nonprofits to launch 24-hour fundraising campaigns. In 2020, more than 2.5 billion dollars was raised worldwide to further the mission of millions of nonprofit organizations. With that many organizations competing for funding on the same day, it can be hard to stand out. However, nonprofits […]

By Angela Klinske, Senior Director and Laura Vandiver, Senior Research Strategist October is Health Literacy Month. The U.S. Department of Health and Human Services (HHS) defines health literacy as “the degree to which individuals have the capacity to obtain, process, and understand basic health information needed to make appropriate health decisions.” While this is often […]

GRAND RAPIDS AND DETROIT, Mich. – The Michigan Economic Development Corporation (MEDC) announced today it has named Michigan’s leading integrated communications and marketing firm, Lambert & Co., and its joint venture partner, 9thWonder Agency, a national branding, creative and media agency, to lead its business marketing and advertising scope of work. The new engagement will […]

E-commerce trends continue to be on the rise and the purchasing power of the Hispanic consumer is here to stay. Known as the youngest ethnic group in the country, Latinos are very tech-savvy and understand the digital landscape, whether it’s social media platforms or e-commerce websites, this group’s spending force is one to be reckoned […]

By Joe DiBenedetto, Managing Director What started in 2012 as a day encouraging people to do good, GivingTuesday has seen phenomenal growth in participation over the past several years. According to CharityNavigator.org, nearly $2.5 billion was donated to U.S. nonprofits by approximately 35 million people on GivingTuesday in 2020 – a 29% increase in donations […]

The 2021 Young Leader Conference (YLC) aims to explore the theme “The Power of You – Leadership & Impact Redefined” via a hybrid spin! Join Lambert’s chief of staff, Walter Ward, III on Wednesday, September 15 at 10 a.m. for his opening keynote, “I’ve Got 99 Problems”. Ward recently shared six leadership lessons from Jay-Z […]

Lambert & Co. announced today it has acquired The Vandiver Group, Inc. (Vandiver), a St. Louis-based strategic communications and market research firm. The deal marks Lambert’s fourth transaction in the last two years, fueling its integrated service offerings and expanding its talent bench. Vandiver is a WBENC (Women’s Business Enterprise National Council) certified PR firm […]

By Angela Klinske, Senior Director As a healthcare leader, you need to decide if you are going to ignore, contribute to or lead the difficult and important conversations happening in your community. First, know that the first option really isn’t an option (we’ll talk about why a little later). Second, while contributing to the conversation […]

Q: Lambert & Co. is celebrating 23 years of business. How has Lambert evolved over the years? Several different ways — certainly scale. Lambert was a small shop when we started, but the vision was always to be a national player. Our goal was never to be the biggest in Grand Rapids—it was to be […]

By: Lauren MacGregor, Associate Ever been in a creative rut? It happens to the best of us. We could all benefit from a creative boost now and then, both in the workplace and in our personal lives. In the realm of integrated marketing and public relations, creativity is essential. It not only helps us develop […]

DETROIT — Lambert & Co., one of the nation’s top public relations and investor relations firms, has been recognized for its demonstration of allyship in Diversity and Inclusion (D&I) initiatives by the Diversity Action Alliance and Ragan Communications. As a top-40 PR firm nationally, the agency is driven by its core value of Allyship, which encourages […]

Lambert & Co. has been named a finalist for The Deal Awards within the Middle Market sector as a top Public Relations Firm. The Deal Awards will recognize and celebrate the deals, dealmakers, and firms shaping the Deal Economy. The firm ranks within the top-10 for Private Equity PR and Investor Relations / Financial Communications nationally. Winners […]

By Scott Worden, Senior Director, Auto & Mobility   The 26th annual Woodward Dream Cruise is coming August 21, and just like this Stevie Wonder single from 1968, it’s “More Than A Dream.” In fact, if you live on or around Woodward Avenue, you might think the Dream Cruise is ON any given Friday or […]

By Darby Dame, Public Relations Manager – Crisis & Reputation Practice makes progress, and while no company can predict when a potential issue or crisis could emerge, proactively putting measures in place to mitigate reputational risk is a critical piece of perfecting your communication strategy. After working with businesses who have been impacted by everything […]

As the nation has adjusted to being at home due to the pandemic, consumer’s interests continue to increasingly shift towards online shopping, with no signs of turning back. Combined with the fact that many Americans appear to be spending more time scrolling social feeds, it seems there is no better time to spark up a […]

By Don Hunt, President (Aug. 9) gives me a tinge of guilt. I can still hear 20-something-year-old me, self-proclaiming that I would never buy one of those Kindle things, arguing paper and ink were the only way to go, blah blah blah. Today’s reality is that I probably haven’t purchased a […]

Today is National Black Women’s Equal Pay Day. Research shows that Black women who work full-time receive about $.63 compared to every dollar that white, non-Hispanic men receive. This day sheds light on how long it takes for a Black woman to earn what their white non-Hispanic man counterparts made the prior year. While we […]

Today is National Chili Dog Day, and there’s no better place to celebrate than Detroit—home of the famous coney dog. With hundreds of restaurants in the metro-Detroit area serving up coney dogs, it’s easy to fall in love with Detroit’s version of the chili dog. The coney dog—a hotdog topped with chili, mustard, and onions—is […]

By Walter Ward, Chief of Staff I am a child of the 80s and 90s, and depending on what article you read, I am either the oldest of the millennials or the youngest of generation x. Either way, I grew up with hip hop and had the benefit of seeing my childhood and teen heroes […]

Speramus meliora; resurget cineribus We hope for better things; it will rise from the ashes     By Sawyer Lipari, Senior Director Father Gabriel Richard penned Detroit’s motto after the Great Fire of 1805, which caused the entire city to burn except for one building—Fort Lernoult (also known as Fort Detroit and then Fort Shelby). […]

Congratulations to Lambert CEO Jeff Lambert (he/him) and Director of Marketing Cierra Mangal (she/her) for being recognized by the Diversity Action Alliance for Inclusivity Initiatives in 2020. The Diversity Action Alliance brings together leaders of the world’s top public relations organizations in pursuit of an urgent and critically essential goal: to achieve continuous improvement for […]

By Cierra Mangal, Director of Marketing I can hardly believe it is time to share a mid-year report, but I am so proud of my tenacious colleagues for all the hard work they’ve done on behalf of our clients and community. Through every season–whether navigating through sunshine or rain–the thing that remains consistent is our […]

Lambert & Co. managing partner, Michelle Olson, APR, has been named to PRNEWS’ 2021 class of Top Women in PR for the second consecutive year. Recognized in the Industry Innovator category for her work with Public Relations Society of America (PRSA), where she currently serves as the national chair. The Industry Innovator category recognizes those […]

Capital Markets chair and managing partner, Mike Houston, shares industry best practices on how small and micro-cap companies can reach investors on OTC Markets Groups’ podcast, Advisor Insights. Over the past 12 to 18 months, we’ve watched a heighted level of complexity be added to the market during the pandemic. We’ve work closely with our […]

By Brent Snavely, Senior Director Just a few short years ago, most electric vehicles were novelty – or compliance – vehicles. These were vehicles automakers made to demonstrate to regulators and Wall Street that they could make them, but few people beyond wealthy early adopters who cared deeply about the environment were truly interested. Sure, […]

By Angela Klinske, Senior Director, Healthcare & Biotech If this past year has taught us anything it’s that trust is not easy to earn or keep. The COVID-19 pandemic proved detrimental in healthcare systems unaccustomed to collaboration and communication with all their stakeholders. More than a year later, healthcare leaders can likely reflect on a […]

DETROIT — June 21, 2020 — Lambert & Co. advised Horizon Bancorp, Inc. (NASDAQ GS: HBNC) on the recent announcement of its Horizon Bank subsidiary’s definitive purchase and assumption agreement to acquire 14 TCF National Bank branches in 11 Michigan counties with approximately $976 million in deposits and $278 million in associated loans, which are […]

Lambert’s Automotive & Mobility team is excited to host its latest roundtable discussion. What’s Driving the EV Revolution  will be held on Wednesday, June 16th, at 1 p.m. ET, featuring: Christie Schweinsberg; Senior Analyst, Electrification, Mobility – Wards Intelligence Devin Lindsay; Principal Powertrain & Compliance Forecast Analyst – IHS Markit Alisa Priddle; Detroit Editor – […]

NEW YORK ‒ June 2, 2021 ‒ The board of directors of the Asia Times announced it has named Owen Blicksilver to its board as a director. Based in New York, Blicksilver is a corporate and financial public relations specialist with more than 45 years of experience. He currently serves as senior consultant at Lambert […]

By Drew Beadling, Senior Associate When it comes to public relations and communications, few things are as important as building trust and credibility with the media. This is a field that is built on relationships, and as crucial as these relationships are, they are just as delicate. The media can and will play a significant role […]

Lambert’s Capital Markets chair, Mike Houston, has been named to the National Investor Relations Institute’s (NIRI) 2021 Class of 30 Under 40. The program recognizes young industry-leading investor relations professionals who have made significant contributions to their companies and the overall IR industry. Mike leads a national group of financial communications professionals following two recent […]

By Cynthia Murga, Director   On May 25, 2020, the world’s eyes opened as we witnessed the killing of George Floyd by police officer Derek Chauvin in Minneapolis, Minnesota. That day, which I refer to as the “Great Awakening,” sparked outrage, shame, and, more importantly, action. Every business, school, and citizen had an opinion. Statements […]

By Brenda Duong, Manager We all know it has been a tough year for schools, from students and families to teachers and staff. As we enter the final stretch of the 2020-21 school year—many challenges will remain long after vaccines are distributed—especially the impact of the COVID-19 pandemic on the mental health of children. Students […]

DETROIT – Lambert & Co., a top-5 private equity PR and top-10 investor relations firm nationally, is pleased to announce the promotion of Mike Houston to the role of partner. With more than a decade of corporate and agency experience in investor relations and finance, Houston leads a national group of financial communications professionals following […]

By Brent Snavely, Senior Director After all the hype and speculation about what he would say or do as host of Saturday Night Live, Elon Musk did, well, just fine – as a performer. He certainly wasn’t great. He was stiff and scripted – even in a skit with his mother Maye – and had […]

By: Katie Englishmen, Social Media Strategist  Of course, we have all heard the term “spring cleaning.”  While this tradition may either evoke fear or joy, we can all agree that there is something about the onset of spring that brings the urge to tidy up and organize. Deep cleaning your home, packing away those cold-weather […]

By Cynthia Murga, Director As we recognize Mental Health Awareness Month this month (May), we’re embracing how our children are impacted by social emotional learning (SEL), as it has become an integral part of the education system and human development. Mental health begins in early childhood, and while adults know the importance of our own mental […]

By Jeremy Witt, Associate Since the beginning of 2020, Lambert has worked closely with Samaritas, one of Michigan’s largest health and human services nonprofit organizations, to provide public relations support for its wide range of services. Notably, we have worked together to promote Foster Care Awareness Month, celebrated every May. As an adoptee and product […]

By Briana Mitchell, Marketing Communications Specialist I believe that I can speak for all social media managers when I say, we’re exhausted. Our jobs require us to be knowledgeable of current events while remaining active across social media platforms for a large portion of our days. Over the last year, news headlines and current events related […]

By: Lauren Paris, Associate The theme for this year’s Earth Day (April 22) is “Restore Our Earth,” which focuses on natural processes, emerging green technologies and innovative thinking that can restore the world’s ecosystems. With climate change and environmental degradation becoming increasingly severe and affecting all facets of life as we know it, there is […]

By Megan McCarl, Senior Manager Congratulations! You’ve recently secured a media placement in one of your target media outlets. But now what? Check out our four easy tips to get the most out of your media coverage: Post to social media. Because your audience already took the time to follow your social channels to keep […]

By Brent Snavely, Senior Director Metro Detroit lost a giant in the restaurant industry last week with the passing of Matt Prentice, who was just 62. Prentice was successful for many reasons that were noted in media coverage last week, but one factor was missed – his recognition of the value of public relations and […]

By Kim Pace, Senior Manager Unlike many of my colleagues, I am no beer connoisseur, but I am a beer consumer. Even more importantly, I am a local biz supporter and a huge fan of outdoor day drinking (fellow parents of toddlers, holler if you hear me!). I may not be a beer connoisseur, but […]

By Brent Snavely, Senior Director I thought it was an April Fools’ Day joke the moment I saw it – and so did most of the reporters who cover Volkswagen. But the marketing ploy that unfolded over the course of three days was not funny because it involved deliberate deception by Volkswagen and its PR […]

Grand Rapids – Michigan’s leading public relations, investor relations and integrated marketing firm, Lambert & Co., today announced the addition of Angela Klinske as a senior director and leader of the firm’s healthcare and biotech practice. In Klinske’s new role, she will be responsible for growing the practice group regionally and nationally. Klinske spent the […]

By Jeff Gaunt, Senior Director, Crisis & Reputation When a comedian found a pair of (alleged) shrimp tails in a box of Cinnamon Toast Crunch this week, it was exactly the sort of made-for-Twitter moment that aspiring corporate social media managers will be studying for years to come. It had all the ingredients of a […]

By Jeff Schoenborn, Managing Director With dozens of publicly traded banks expected to be removed from the Russell 2000 Index in June 2021, executives at potentially impacted companies should anticipate the impact on trading in their stocks, be prepared to educate their boards on the process, and take a proactive approach to their investor relations […]

In a recent article shared by Thrive Global, Lambert & Co., senior manager Josh Skalniak, shared his insights regarding the qualities of a great leader. Skalniak says, “It may seem counterintuitive, but humility is perhaps the single most important quality of an effective leader. Studies have shown that humble leaders are more likely to inspire […]

Xtreme Fighting Championships (OTC: DKMR), the only publicly traded mixed martial arts organization in the world, today announced investor and corporate communications trailblazer Jeff Lambert has joined the Xtreme Fighting Championships’ Advisory Board ahead of the organization’s next event, YoungGuns 1 on March 27 at the FireLake Arena in Shawnee, OK. Lambert has led his […]

Lambert Managing Director Lynn Casteel, a former investor relations officer for community and regional banks whose practice focuses on banking clients, was asked by the ABA Banking Journal to share tips on conducting successful virtual annual meetings in the March/April 2021 issue of Directors Briefing. Casteel said, “The lingering COVID-19 pandemic assures that most will […]

Lauren MacGregor, Associate The COVID-19 pandemic has touched nearly every aspect of our lives, with eating habits being no exception. Research indicates that many new consumption habits—such as seeking healthy alternatives and transparent business practices—are here to stay. For example, instead of reaching for highly processed, sugar-loaded snacks, consumers are looking for convenient options to […]

By Mike Houston, Managing Partner, Capital Markets Lambert’s DNA was built on being “the PR firm that can read an income statement™,” since Lambert has long served as a differentiated, full-service communications provider, spanning outside the realms of traditional investor relations scope. SPACs are only the latest capital markets entity to drop within the Lambert […]

By Katie Englishmen, Social Media Strategist 2020 taught us several important lessons—empathy, patience, the importance of self-care, and how to call someone via Zoom. Seeking an escape from reality, many turned to social media during the coronavirus pandemic to find a renewed sense of community. TikTok saw the largest growth—bringing with it a sense of […]

Enrollment season: it is the last thing on the minds of school leaders attempting to operate amid a pandemic, and yet, it is more important now than ever. This enrollment season, school leaders will be challenged with determining how to retain and recruit students when so much uncertainty still exists. The simple answer: communications. If […]

By Michelle Olson, APR, Managing Partner For most of us, 2020 was a year we were glad to put in the rear-view mirror. After the personal and professional challenges many of us endured over the last 12 months, 2021 brought with it a renewed sense of hope for the future. At the same time, it […]

We are delighted to bring you our most recent episode of Capital Markets Cocktails, where we will be chatting with Lambert & Co. and TiiCKER Founder and CEO, Jeff Lambert.  We will be presenting a point-counterpoint discussion regarding the recent trading in GameStop and other “meme” stocks that initiated a classic short squeeze by a […]

We thought Valentine’s Day would be the perfect time to share the influencers, reporters and products we are crushing on. The lovey-dovey holiday had us thinking about how and what we are consuming – both literally and figuratively. While we may not be Cupid, we are shooting my arrow at the following: Influencers Speaking Our […]

By Mike Houston, Managing Partner, Capital Markets The term SPAC is growing in popularity, not only in name but in their strategic threshold. SPACs have become a buzzword on Wall Street, and not because it sounds like an onomatopoeia. Approximately 200 SPACs went public in 2020 through capital raises reaching almost $64 billion in total […]

In the wake of what has been a tumultuous year, PR Week detailed the State of PR Nation in a recent post. Lambert & Co. founder and CEO Jeff Lambert caught up with their team to share moments that have made him proud and elements from the enforced disruption he hopes to maintain in the […]

By Jessica Price, Senior Associate Award show season is upon us with the Golden Globes, Oscars and Grammys all airing in the coming months. While we might not get another infamous Oscars selfie from 2014, it will be a season to remember as shows pivot amid the coronavirus pandemic. As Hollywood looks for new ways […]

National award-winning public relations, investor relations and integrated marketing firm, Lambert & Co., has named Walter Ward III chief of staff. Continuing to break agency norms, this strategic hire aims to maximize internal operations, merger and acquisition integration, and accelerate new services and innovation for the firm’s growing family of companies, which includes: TiiCKER – […]

By Megan McCarl, Senior Manager Social media has become an integral part of today’s shopper behavior and experience, and influencer marketing has boomed accordingly. In fact, it’s expected that brands will spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates (based on Mediakix data.) While working with influencers and securing […]

By Mike Houston, Managing Partner, Capital Markets As discussed in recent blog posts – SPACs, or special purpose acquisition companies, are diverse in their nature, serving as an alternative way for companies to go public while eliminating some of the risk and complexity associated with the typical IPO process. SPACs have gained momentum attached to […]

Valerie Pesonen, Senior Manager and Self-Certified Ice Cream Sommelier 2020 was the year of food trends that weren’t. The chaos of the pandemic took predicted food trends and smashed them to smithereens. What was expected to be a year of green, healthy, organic living shifted to one of affordable comfort and indulgence. Comfort foods like […]

PR News has named Michelle Olson, managing director/partner and head of the auto and mobility practice at Lambert & Co., a member of the Top Women In PR class of 2020. This prestigious award comes as Olson begins her term as chair of the Public Relations Society of America (PRSA) this year. The Top Women […]

As a top 20 consumer packaged goods (CPG) public relations firm nationally, Lambert knows how to “walk the talk” of product launches, new market entries and performance marketing geared toward driving new purchase consideration. Our team is made up of marketers, storytellers and strategists with extensive knowledge of grocery, club, c-store and mass merchandise landscapes. […]

Sarah Smith and Karen Keller to Lead Lambert Business Development Operations DETROIT  – Michigan’s largest state-wide public relations, investor relations and integrated marketing firm, Lambert & Co., is bolstering its senior sales team with the hiring of Sarah Smith and Karen Keller. The duo will be responsible for strategic growth initiatives to attract and cultivate […]

We are delighted to bring you our most recent episode of Capital Markets Cocktails, where we will be chatting with Lambert’s sister company, EQUALSIGN, a diversity, equity and inclusion consultancy focused on diverse board development for public companies and private equity firms; environmental, social and corporate governance (ESG) consulting and strategic audience engagement; as well […]

By Katelyn Davis, Director More than a century ago, Detroit helped put the world on wheels and changed the transportation landscape forever. Today, this ecosystem has grown into the densest cluster of automotive assets on the planet. And while Detroit remains the traditional center of the global automotive industry, it is now aggressively leading the […]

HOUSTON – Continuing to break the agency norm, 9thWonder and Lambert & Co. today announced an innovative joint venture and co-investment aimed at building the integrated agency of the future. The partnership and capital infusion aims to accelerate the growth of both companies, deepen 9thWonder’s communications, public relations and multicultural market reach, and fund future […]

By Jeff Tryka, CFA, Senior Director On December 1, 2020, the Nasdaq Stock Market filed a proposal with the Securities and Exchange Commission (SEC) to revise listing requirements pursuant to Rule 19b-4 of the Securities Exchange Act of 1934, which would advance board diversity and enhance the transparency of diversity statistics among its listed companies. The […]

By Jeff Tryka, CFA, Senior Director I recently had the opportunity to participate in a wonderful online class addressing investor presentations and approaches to virtual investor days that was sponsored by the National Investor Relations Institute (NIRI) and presented by David Fine, founder of Fine Communications in Toronto.  David did a wonderful job with this webinar, […]

Born in Grand Rapids, Michigan, Lambert has from day one been the small city agency with national reach. While the firm has always set its sights on helping its clients achieve national acclaim, Lambert has never forgotten the importance of where it established its roots. As a result, during Lambert’s rapid growth across Michigan and […]

In a recent Tech Talk interview with PR Week, Lambert & Co. founder and CEO Jeff Lambert discussed TiiCKER, an additional business venture of his created to identify and communicate with individual investors through an intelligent software platform. The first of its kind, TiiCKER, connects publicly traded companies directly with prospective investors. In this recent […]

By Katelyn Davis, Director It is safe to say that the events of this year have significantly impacted the automotive and mobility industry. With the future of the industry in question, many analysts look to trends of the past to predict the future of mobility. Though many questions remain, it is essential to acknowledge the […]

By Jeff Schoenborn, Managing Director Bloomberg reported that the Securities and Exchange Commission is “shelving a controversial plan to allow most hedge funds to keep their stock investments secret after public companies and other critics blasted the proposal as a major blow to market transparency, said people familiar with the matter.” While we await official confirmation […]

Similar to Lambert’s Post COVID-19 Automotive Media Roundtable, Lambert will host another virtual roundtable featuring a panel of analysts covering the automotive and mobility industry. During this expert roundtable, the analysts join us to discuss the key stories and trends they are watching as a tumultuous 2020 winds down and how they see the automotive […]

In partnership with its family of companies, Lambert & Co. is proud to host Joel Stern, Chief Executive Officer of the National Association of Minority and Women Owned Law Firms, Inc. (NAMWOLF). During this webinar, Joel will discuss how to create a “best in class” corporate diversity and inclusion program followed by a fireside chat […]

By Katelyn Davis, Director We will never build enough roads to keep up with our needs for mobility. Therefore, it is inevitable to think that as time goes on, we will continue to revolutionize the way we use the sky to solve our transportation and mobility problems. On this episode of Mobility: Decoding the Secret Sauce, […]

By Jeff Tryka, CFA, Senior Director We are thrilled to bring you our most recent episode of Capital Markets Cocktails, where we will be chatting with Capital Group’s Global Head of Corporate Access, Jocelyn Cheng, about the ever-evolving landscape of corporate access and its essential role in light of MiFID II. Throughout the episode, we look to […]

Darby Dame, Senior Associate Industries like automotive and mobility have had to navigate unchartered territories due to the global pandemic set off by COVID-19. Through these changes, emphasis on innovation has been key to success during these challenging times. To foster collaboration and connectivity for those in the automotive and mobility industry, our client, North […]

By Jeff Tryka, CFA, Senior Director On this episode of Capital Markets Cocktails, we will be discussing the continued growth and importance of Environmental, Social and Governance (ESG) efforts within the investment community.  We are excited to welcome our guest, Heather Keough, Senior ESG Consultant at Leaders Arena, to talk about her experience in addressing ESG […]

By Jeff Schoenborn, Managing Director This week the NYSE and Nasdaq submitted public letters to the U.S. Securities and Exchange Commission in concert with more than 300 companies each, highlighting concerns about the SEC’s proposed rule changes that could dramatically reduce the number of institutional investment managers disclosing their stock holdings. “Hundreds of US-listed companies, […]

By Jeff Tryka, CFA, Senior Director Today team members from the National Investor Relations Institute (NIRI) will join us to discuss the proposed 13F changes from the Securities and Exchange Commission (SEC). We have penned our official response voicing concerns surrounding this change, while submitting recommendations we believe will improve the disclosure process. NIRI has also […]

By Mike Houston, Managing Director As mentioned previously, Lambert seldomly takes public action on proposed changes to securities regulations. However, the recent Securities and Exchange Commission (SEC) proposed rule changes on Form 13F has the potential to significantly impact public companies’ ability to understand and engage with shareholders. At Lambert, we believe in transparency and […]

By Katelyn Davis, Director Electric vehicle adoption is complex and involves many moving parts, including policy and legislation at the federal and state levels. On this episode of Mobility: Decoding the Secret Sauce, we talk to Michigan State Senator Mallory McMorrow (D-Royal Oak). As a freshman in the Michigan Senate, Senator McMorrow is taking her career in […]

By Jeremy Witt, Associate School districts are planning for any and all possible scenarios that the 2020-21 school year could bring. With districts experiencing a decline in enrollment, decrease in funding and the weight of the possible school closures, the stories surrounding education these days often seem dire. Despite the large-scale changes across all aspects […]

By Katelyn Davis, Director Where does building trust for AVs start? With education and involving the public in the along the way. One organization is dedicating to helping the public understand the facts as a way to build trust and acceptance. On this episode of Mobility: Decoding the Secret Sauce, we talk to Ed Niedermeyer, […]

By Katelyn Davis, Director Changing the car-centric mindset and habits of daily commuters isn’t easy—especially in a city nicknamed the Motor City. On this episode of Mobility: Decoding the Secret Sauce, we talk to Kevin Bopp, Vice President of Parking and Mobility for Bedrock. Bedrock, a commercial real estate firm based in downtown Detroit, specializes […]

By Katelyn Davis, Director What does the mobility industry need more than anything? Smart, innovative people. How will it attract those people? That is the million-dollar question. On this episode of Mobility: Decoding the Secret Sauce, we’ll talk to Carla Bailo, President and CEO of the Center for Automotive Research. Carla joins us to talk […]

By Joe DiBenedetto, Managing Director As the COVID-19 pandemic continues to put a strain on economies throughout the U.S., many nonprofits are feeling the impact, especially those focused on homelessness and poverty. With limited support from the public, and rising demands for food and supplies, these organizations have had an uphill battle since the start […]

DETROIT, July 20, 2020 — Individual investors own over $9 trillion in stocks through online brokerage accounts – predominantly brands and companies they know and shop – yet these brand-loyal shareholders are largely invisible to the public companies they own… until now. TiiCKER, Inc. today launched the first intelligent software platform that engages, verifies and […]

By Jeff Tryka, CFA, Senior Director Seldom do we take active positions on proposed changes to securities regulations, but a recent development has the potential to significantly impact public companies’ ability to understand and engage with shareholders.  On July 10, the Securities and Exchange Commission (SEC) proposed the first significant changes to its form 13F institutional […]

“To trust or not to trust?”—that’s the question that is sure to be asked as individuals stand in front of an autonomous vehicle for the first time. On this episode of Mobility: Decoding the Secret Sauce, we’ll talk to Tara Lanigan, Director of Business Development at May Mobility—a self-driving micro-transit service. Tara joins us to […]

We’re excited to welcome Mike Houston, Lambert Managing Director and COO of TiiCKER, to this episode of Capital Markets Cocktails. Over a whiskey and coke, we discuss the importance of individual investors and learn how TiiCKER reinvents how individual investors are rewarded for brand loyalty by creating a new, high-affinity audience to the product marketing […]

Contributed by: TiiCKER Special purpose acquisition companies, or SPACs, have risen in popularity this year with 39 SPAC IPOs that have raised gross proceeds of $12.3 billion, according to SPACInsider. SPACs have been around for decades, but it wasn’t until 2019 when they became more mainstream. What’s unique about SPACs is that they are created […]

Katelyn Davis, Director High stakes pitch meetings aren’t just for prime-time Shark Tank views or for laughs on HBO’s Silicon Valley. Pitching your company to investors is a rite of passage for all startup entrepreneurs and it could, quite possibly, be your make it or break it moment. Investors want to understand the value proposition […]

By Jeff Tryka, CFA, Senior Director I have to admit – like many others – my thinking on ESG (Environmental, Social and Governance) investing has evolved recently.  I have long been a vocal advocate for the “G”, as good corporate governance is essential to the functioning of companies and the capital markets.  The “E” has always […]

The success of mobility—whether it is AVs, EVs, aerial vehicles, public transit, or last-mile solutions—will truly lie in public perception and public acceptance. Without trust and high adoption rates, even the best mobility platforms and technologies will fail to reach their full potential. The secret sauce to success in the mobility industry is this: strategic […]

By Julia Backus, Associate Upon starting my work with Lambert’s Education and Social Impact practice last year, I was unaware at just how different the scope of work was to the Consumer and Food & Beverage clients I had been supporting up to that point. While the end goal is basically the same—increasing sales for […]

By Joe DiBenedetto, Managing Director, Education & Social Impact In his years of public service, Michigan State Senator Peter MacGregor has been a man of action. Serving as chairman of the appropriations subcommittee on health and human services, Senator MacGregor recently led the Senate in providing $524 million in federal COVID-19 funding to deliver much-needed […]

By Jeff Tryka, CFA, Senior Director I thought about titling this piece “A Brave New World,” but I don’t think we are entering a nearly as frightening nor dystopian world that would require a nod to Aldous Huxley.  Rather, I think we are approaching a “gale of creative destruction,” more akin to the ideas of […]

  What you’ll need: 2 oz. vodka of your choice Ice Dry vermouth Three olives (either pre-stuffed or pitted so you can stuff them yourself with bleu cheese or gorgonzola) Olive juice Martini shaker and glass Toothpick Steps: Fill your martini glass with ice to chill it Pour ice into the martini shaker Add vodka, […]

By Jeff Tryka, CFA, Senior Director A while ago, a colleague asked what I thought would happen if a company decided to cut or eliminate their dividend, to which I flippantly replied, “nothing good!”  Across the recent pandemic, as a broad range of companies have decided to cut or eliminate dividends, suspend stock buybacks and […]

DETROIT– Lambert & Co., Michigan’s largest statewide strategic communications and investor relations firm, has been ranked the #5 largest Automotive/Transportation Public Relations agency nationwide according to O’Dwyer’s, a leading industry publication. The firm was the top-ranked agency in the Motor City and Michigan, driven by its for automotive and mobility clients ranging from startups to public […]

By Joe DiBenedetto, Managing Director, Education & Social Impact The path to public service differs for many. For Michigan State Senator Winnie Brinks, it included serving as executive director for One Way House, a non-profit serving non-violent female offenders in a residential setting as an alternative to incarceration, as well as working with a number […]

By Sawyer Lipari, Senior Director COVID-19 has had a vast impact on the world. The virus has caused an overwhelming amount of damage to human lives, and the resources needed to fight the pandemic have proven scarce. Nonprofits continue to be an essential lifeline to help the people and communities they serve overcome a crisis—whether […]

By Rachel Felice, Associate Coronavirus has impacted nearly every industry. From consumer and non-profit to health care and hospitality, industries have spent the last three months innovating and adapting to overcome challenges presented by the pandemic. One of the industries that have perhaps seen the most drastic transition since coronavirus is the global automotive industry. […]

By Matt Witkowski, Manager With classroom bells heard through a computer and school sports officially benched, COVID-19’s impact on education will be felt for a long time. Despite the social and financial impacts of this pandemic, the leadership, strength and love our schools have demonstrated is something to be celebrated. A teacher’s ability to develop […]

By Cierra Mangal, Senior Marketing Manager The events following the death of George Floyd have been overwhelming, to say the least. And now, more than ever, Corporate America has been challenged to show up and help foster change, equality, and justice for the marginalized like never before. As a woman of color, I know first-hand […]

By Jeff Lambert, Founder & CEO My name is Jeff, I’m the founder of this PR firm bearing my name, and I have white privilege. And in the wake of the murder of George Floyd and racist events of the last week, and last year, and decades before, I intend to do something with it. […]

By Brent Snavely, Senior Director The automotive industry isn’t going to be the same after it restarts all of its plants assembly and suppliers across North America following a nearly three-month shutdown due to the COVID-19 global pandemic and neither will the media relations strategies required to effectively tell your story. Before the pandemic, the […]

Lisa Lark, Director The coronavirus pandemic is unlike anything the automotive and mobility industry has ever seen. Over the last few months we have helped our clients in the face of uncertainty as global impact to the industry became more ominous. With manufacturing shut down and employees working remotely, companies of all sizes adapt and […]

By Joe DiBenedetto, Managing Director School leaders across the country are working diligently in preparation for the upcoming school year, despite the continued uncertainty surrounding COVID-19. As you can imagine, developing plans becomes even more challenging when you have no idea if or when you’ll be able to safely re-open school buildings or what funding […]

  GRAND RAPIDS, MICH., — Lambert & Co., Michigan’s largest public relations and integrated communications firm and a top-50 PR firm nationally, has been ranked a top-5 education communications practice firm by O’Dwyer’s, a leading public relations industry publication. Lambert provides a variety of services—from media relations and crisis communications to digital strategy and multimedia content […]

If you tuned into the Lambert webinar on school communications amid COVID-19, you understand that the next phase of communications for schools amid COVID-19 must center around open and transparent contact with families. What else did attendees learn during the recent webinar? As we look to the next phase of the pandemic, there are several […]

By Joe DiBenedetto, Managing Director, Education & Social Impact In addition to the grave health concerns surrounding COVID-19, the global pandemic is wreaking economic havoc on communities around the world. While nothing is as important as the health and well-being of our neighbors, the long-term impact of COVID-19 on local economies should not be ignored […]

By: Megan Lasley, Senior Associate I know I wasn’t alone in finding the thought of working remotely enticing at first. But as the weeks have worn on—now in our eighth week of working from home—the redundancy can make working from home a bit dull. For those of us lucky enough to be able to continue […]

By Lisa Lark, Director My resume reads differently than many communications professionals. After five years of planning events and developing customer communications in the automotive industry, I went back to school and became a high school teacher. It was the best thing I have ever done for my career as a communicator. For more than […]

Grand Rapids, MICH., – National public relations, investor relations and integrated marketing firm Lambert & Co. was a pioneer with the addition of a General Counsel and legal lens to the agency with the appointment of attorney Jordan Hoyer to its Leadership Team in 2019. And the value has been so high, Lambert is endorsing […]

Join us for a free webinar Wednesday, May 6th at 3 p.m. EST: REGISTER NOW By Joe DiBenedetto, Managing Director, Education & Social Impact There are few things in life as consistent as the school calendar. From back-to-school to summer break, it’s as reliable as the change in seasons. As children, we all grew up […]

By Mike Houston and Jeff Tryka, CFA Over the past few weeks, the Lambert team has been in touch with a broad range of contacts from the buy side and sell side and have found some common perspectives surrounding the current earnings cycle as well as longer-term perspectives for the remainder of 2020. We also […]

Lambert Bracket Contest Our Team-Based tournament, the Lambert Capital Markets Suite Sixteen, has now reached the final! Detroit-based Senior Director Sawyer Lipari and Grand Rapids-based Director of Digital & Social Strategy Derek DeVries represent two of our Michigan offices in what has been a nationwide tournament. Imagine Michigan vs. Michigan State in the NCAA finals […]

By Brittany Battista, Intern, Detroit Office Industry professionals often tell me the skills they most attribute to their successes were learned on the job, and I have found this to be true through my internship at Lambert & Co. My academic studies certainly taught me the fundamental theories and functions of the profession, which I […]

Lambert Bracket Contest Our Team-Based tournament, the Lambert Capital Markets Suite Sixteen, has reached its Final Four! Not only do we have representatives from our bracket-defined regions but from regions/offices across the country as well, with Detroit representatives Senior Directors Sawyer Lipari and Brent Snavely, Grand Rapids-based Director of Digital & Social Strategy Derek DeVries, […]

By Jessica Price, Senior Associate  As we all know too well, much of the world is on pause due to the COVID-19 pandemic. During this time, marketing and communications professionals are left empty-handed wondering how their automotive and mobility companies can continue to move their strategy forward. As the world races to slow the pandemic’s […]

During this webinar, Lambert’s Capital Markets team will discuss: – Considerations for 1Q 2020 messaging – Investor outlook for the remainder of 2020 – Looking to 2021 and beyond Register for the webinar here.

Lambert Bracket Contest First off, congrats to Detroit representatives Senior Directors Sawyer Lipari and Brent Snavely for advancing to the Final Four in part 1 of our Elite Eight matchups! The revitalization of Detroit continues here in our Capital Markets bracket, with now a sure spot in the finals! Today features the final second round, […]

GRAND RAPIDS, MICH., — Lambert & Co., Michigan’s largest integrated communications firm and a top-50 public relations firm nationally, today announced the promotion of Joe DiBenedetto to managing director. DiBenedetto joined Lambert more than a dozen years ago and, having worked with education and nonprofit organizations for over 25 years, currently leads the firm’s education and […]

Lambert Bracket Contest Today’s matchups feature second round, Elite Eight matchups from the Tenacious Region and the Honorable Region! Round one in the Tenacious Region found Analyst Andrew Sedlar with the upset of the century, taking down Lambert founder and CEO Jeff “El Jefe” Lambert! Will the Cinderella story continue against Senior Director Sawyer Lipari, who has the resiliency of the city of Detroit […]

By Joe DiBenedetto, Managing Director The president and chief innovation officer at Skypoint Ventures in Flint, David Ollila, is a serial entrepreneur with 12 patents on products ranging from sporting goods to wearable technology. He’s also deeply interesting and funny as hell. David moved from Marquette (in Michigan’s Upper Peninsula) to Flint several years ago […]

This week, members of Lambert’s crisis communications team hosted a webinar to help those leading long-term care and senior living communities effectively communicate during our nation’s COVID-19 pandemic. Watch the playback video below. If you have questions or would like to get in touch with our team, please send us a message.

By Jeff Tryka, Senior Director The heroic efforts of doctors, nurses, first responders, and all those battling on the front lines of the COVID-19 pandemic are akin to the efforts of soldiers in landing craft storming the beaches of Normandy.  In a similar vein, there are also many efforts on the home front to win […]

Lambert Bracket Contest Today’s matchups feature the final pairings of the first round in the Honorable Region. Round one pit Lambert’s president and managing partner Don Hunt against TiiCKER Analyst Gina Bosetti. Don is quite familiar with this type of tournament as a dedicated Tottenham and UEFA Champions League fan, while Gina hopes to bring […]