GivingTuesday started in 2012 with the unique mission to empower nonprofits to launch 24-hour fundraising campaigns. In 2020, more than 2.5 billion dollars was raised worldwide to further the mission of millions of nonprofit organizations. With that many organizations competing for funding on the same day, it can be hard to stand out. However, nonprofits who don’t participate in GivingTuesday miss out on the opportunity to bring awareness to their mission, reach new donors, and raise critical dollars.

While launching a campaign on a popular fundraising day can be daunting, the Lambert social impact team has developed a comprehensive toolkit to help you jumpstart your GivingTuesday planning. Our 2021 GivingTuesday toolkit, includes:

  • Video tutorials to help you strategize for your big day
  • Press Release Template
  • PSA Template
  • Social Media Example
  • Sample Donor Recognition Letter
  • Sample Content Calendar

GivingTuesday can be fruitful when your team starts planning early and crafts a creative campaign that will move any donor to support your mission.

For more than 23 years, we have worked alongside organizations to strengthen brand awareness and develop custom communication strategies around stories that capture the hearts and minds of your audience. Let us help you get started with your 2021 GivingTuesday planning!

Download this year’s toolkit or reach out to our social impact team to learn more.