New Leadership. Renewed Momentum.

Announcing New CEO Michelle Olson, and Founder Jeff Lambert as Chairman


Olson will assume strategic leadership of the firm, which is ranked in the top 40 PR and top 10 IR firms in the nation. Olson’s responsibilities will include driving client, practice and talent growth, while also managing the agency’s largest client relationships. Don Hunt, a 22-year veteran of the firm, will remain president, where his focus will be agency operations, M&A integration and client satisfaction.


Jeff Lambert will remain the firm’s largest shareholder and continue to lead the consultancy’s vision, new innovation pipeline, and M&A. He will also lean more into the day-to-day leadership of TiiCKER and other business ventures.

“I’m looking forward to Michelle’s handprints on our culture, team, and trajectory for years to come. I’m grateful to have colleagues that allow me to create the new and next ideas, services, companies and collaborations.”




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