By the Lambert Consumer Brands team

Valentine’s Day has come in hotter than cupid’s arrow. Whether you dread or embrace this month, it is all about celebrating love. While our team at Lambert loves taking part in the traditional gestures of the holiday (who doesn’t love receiving flowers and chocolate), we have used this “season of love” to reflect on our professional passion for public relations and brand marketing and what inspires our love for what we do for our clients every day.


Matt Jackson – Managing Director/Partner
“What inspires me is the job we get to do daily in problem solving in a way that is transformative for our clients and personally rewarding for our team. We get to work with super smart humans to solve business problems with creative ideas that are authentic and inspiring. It’s not easy building a compelling brand, but I love the art, the challenge and the reward that comes with working in this field.”


Megan McCarl – Director
“I love when we have the opportunity to work with a brand from the ground up and see it come to life through messaging, creative, partnerships, and more.”




Olivia LakeSenior Associate
“I fell in love with PR while pursuing my degree at the University of Alabama (Roll Tide!). I feel so fortunate to have had such amazing mentors as peers! What I love most is working as an extension of our clients’ teams and supporting them with whatever they are facing. As a member of Lambert’s crisis and reputation and CPG practice groups, my day may consist of planning a product launch or navigating a product recall. No day is ever the same, and nothing is quite as fulfilling as helping a client reach their goals or get through a crisis.”


Cara Lutz – Manager
“PR is so much more than media relations. It’s an opportunity to truly be an extension of your clients’ marketing team and learn the ins and outs of the CPG industry. CPG is always changing and breaking cookie cutter models and processes and that’s another reason why our team likes to think beyond the obvious. In an agency setting, every day is different and gives us the opportunity to explore areas of both passion and further discovery. There’s nothing better than delivering results to a client and exceeding their expectations. The people I’ve worked with throughout my PR career continue to inspire my love for the industry. Their knowledge, support and experience has helped me grow in my own professional development.”


Lauren MacGregor – Associate
It’s challenging, fulfilling and fun. As a PR practitioner and marketer, we’re storytellers on behalf of our clients. The role allows room for creative freedom, which I appreciate. No workday is the same and there’s always room to be innovative. We’re lucky to be able to do that often with our clients. I love the collaboration with clients and team members; it’s what keeps things fresh!”


Abbey Leach – Associate
“I love that working in PR requires to constantly challenge yourself to think outside of the box for your clients. Every day and every client is different from the rest and collaborating with our team members to produce the best brand strategies and see them come to fruition is a really cool thing. The final ‘wow we did this’ moment never gets old.”


Natallie St. Onge – Associate
“I was inspired to join the PR field based on my passion to communicate and inform others, but also my passion to learn new things each day. Being a PR team member at Lambert allows me the opportunity to learn new skills and more about the industry, clients and how to best incorporate ideas to represent a client well. I love the challenges and successes that PR brings!”


Kathleen Komarzec – Associate
“Creativity and inspiration are at the heart of PR, and as someone who enjoys to create and learn, PR has always been an interest of mine. As a part of the CPG team, I can see myself and my coworkers’ work come to fruition through several creative and thought-provoking projects. Not only is this a win for our clients, but I receive the satisfaction of knowing I could help a brand succeed.


Our CPG team members truly love what they do and continue to put passion and creativity into their work for our clients! To learn more about our CPG group, please click HERE.