ORLANDO, Fla., — Kalera, a leader in sustainable vertical farming, has selected Lambert & Co. (Lambert), a nationally-recognized communications and marketing firm, as its public relations and investor relations agency of record to increase brand awareness among consumers and improve communications with investors.
Headquartered in Orlando, Florida, Kalera has spent years optimizing plant nutrient formulas to grow nutrient-dense lettuce and microgreen varieties faster, year-round, at a lower cost, and with less environmental impact by utilizing next generation technology solutions to ensure Pick-to-Plate™ freshness.
“Kalera’s commitment to providing great-tasting, ultra-clean, sustainably-farmed produce has catapulted our success as more consumers look for food that matches their needs and values,” said Aric Nissen, Chief Marketing Officer at Kalera. “We are looking forward to our collaborative partnership with Lambert to accelerate Kalera’s growth while providing local and fresh produce at scale.”
Kalera currently offers full-head lettuce varieties: Kalera Krunch, Baby Romaine, Red Oak Leaf, Butter and Frisée, in addition to Cilantro, Spicy Mix, Red Sorrel, Pea Shoots, Basil and Popcorn Shoot microgreens.
“Kalera’s future is bright. We have our eyes set on new retailers and distributors, brand partnerships and product offerings. We are confident that our relationship with Lambert will fortify Kalera’s leading role in the next generation of farming,” Nissen said.
Lambert & Co. has a deep bench of consumer-packaged goods and investor relations experience with national brands such as Jamba Juice, Boulder Canyon, Green Giant Fresh, Benson Hill, Meijer, Denali Flavor’s Moose Tracks, Old Orchard and more. The agency is recognized as:
- #18 food and beverage PR firm, nationally
- Top 10 investor relations/financial communications firm, nationally
- Top 40 PR firm, nationally
For more information on KALERA, visit kalera.com. For more information on Lambert & Co., visit lambert.com.