Grand Rapids – Michigan’s leading public relations, investor relations and integrated marketing firm, Lambert & Co., today announced the addition of Angela Klinske as a senior director and leader of the firm’s healthcare and biotech practice. In Klinske’s new role, she will be responsible for growing the practice group regionally and nationally.

Klinske spent the past 10 years in the healthcare industry, where she started as a consultant and then as communications director for Mercy Health in West Michigan. Prior to that, she served as director of external / public relations for Trinity Health Michigan, a member of Trinity Health—the country’s second-largest Catholic health system. In this role she successfully led teams in strategic communications, media relations, issues and crisis management, internal communications, change management communications, and social media strategy.

“Angela is a highly respected and experienced leader in healthcare communications, and we are excited to have her accept this critical role with our team,” said Don Hunt, Lambert & Co., president. “Wherever she has gone, Angela has driven outsized results regardless of the challenge. Her wide range of experience, industry expertise and leadership skill will be invaluable to us in our next phase of growth.”

Building upon Lambert’s 20-plus year history of working with clinical providers, medtech/med device companies and pharma leaders, Klinske will focus on creating opportunities to transform how healthcare/medtech brands connect with their customers and grow Lambert’s footprint.

“The healthcare industry is continuously evolving and its leaders are seeking communication partners that are nimble and able to connect with a variety of audiences—much like what Lambert has done for clients including UV Angel, AvaSure, Spectrum Health and many others,” Klinske said. “Communication is at the crux of a successful organization and I am excited to work with our clients and team to implement strategies and best practices to help them achieve their goals.”