In a recent Tech Talk interview with PR Week, Lambert & Co. founder and CEO Jeff Lambert discussed TiiCKER, an additional business venture of his created to identify and communicate with individual investors through an intelligent software platform.

The first of its kind, TiiCKER, connects publicly traded companies directly with prospective investors. In this recent Tech Talk, Lambert breaks down TiiCKER’s concept, describing the consumer to shareholder process while touching on the future of investor relations in conjunction with technological advances.

TiiCKER has invented a new marketing demographic—consumer shareholders. By engaging, verifying and rewarding shareholders through stock perks and free trading, TiiCKER has attracted new investors and brand consumers. TiiCKER is dedicated to a simple proposition: individual investors should be rewarded for their loyalty.

Read the full PR WEEK – TiiCKER article or learn more about TiiCKER and its capabilities here.