In the wake of what has been a tumultuous year, PR Week detailed the State of PR Nation in a recent post. Lambert & Co. founder and CEO Jeff Lambert caught up with their team to share moments that have made him proud and elements from the enforced disruption he hopes to maintain in the years ahead.

Representing Michigan as the state’s leading PR agency, Lambert & Co.’s team of writers, strategies, media mavens and creatives never slowed down in hopes of making the year “positively legendry”. Lambert shared commitments to growth, launching fintech startup TiiCKER and the birth of nonprofit AMERICANTBREATHE to be his proudest moments of the year, specifically highlighting the $250,000 raised to invest in Black and brown small businesses and not-for-profits serving the Black community. He also shared how the firm has begun to use technology to its highest potential.

Explore the interactive map and responses here.