Grand Rapids, MICH., – National public relations, investor relations and integrated marketing firm Lambert & Co. was a pioneer with the addition of a General Counsel and legal lens to the agency with the appointment of attorney Jordan Hoyer to its Leadership Team in 2019. And the value has been so high, Lambert is endorsing Hoyer as she launches her new firm, Camber Engage, as a legal consulting and fractional general counsel resource for its clients.
Camber Engage is a legal consultancy firm providing executive-level legal services such as general business law, litigation management and merger and acquisition due diligence to middle market companies on a fractional basis. The firm also sources industry and issue specialists, vetting the most qualified experts from across its network of full-service firms and overseeing and optimizing the engagement.
“Our clients, other middle-market CEOs, my peers in YPO – they are all in strategic growth mode, even in uncertain times, yet legal counsel is ad hoc and rarely a management function,” said Jeffrey Lambert, founder and CEO of Lambert & Co. “As we look at offense and defense in our business – M&A, real estate, capital, and new products and partnerships or one hand or employment or organizational issues and litigation on the other – we quickly discovered the ROI of having legal in the boardroom and believe others will too.”
Camber’s innovative business model is designed to help c-suite executives take on the future of their businesses by connecting them with a senior-level legal professional to support their leadership teams. These individuals quickly learn the dynamics of their clients’ business and provide counsel on an as-needed basis – helping to save time and resources and fill the need for legal counsel economically. Camber has already secured clients in the biotech, professional services, furniture and distribution markets.
“The lower middle market has significantly changed and grown more sophisticated over the past decade and companies are adopting alternative staffing structures to remain competitive and profitable,” said Hoyer. “The increased complexity, capital needs and scale of business requires proactive risk management and insight and our Camber team helps ensure companies are aligning their strategic goals with appropriate regulations and help safeguard corporate reputations and brands.”
Hoyer’s experience includes litigation in complex mortgage-backed securities and SEC-regulated environments, contract and corporate disputes; international government affairs; and in-house corporate general counsel. She also serves as General Counsel for Lambert, Michigan’s largest PR firm and a top-10 IR agency nationally spanning six offices in three states.
“Lambert is the proof of concept as we tap Jordan for her insights as a member of our firm’s leadership team, as lead on our M&A activity including three acquisitions in the last six months, and as SEC counsel on a software start-up we’ve funded with her help,” Lambert added. “Her connections, knowledge and business-tuned legal strategy help our firm grow and innovate, and I’m excited to recommend her legal services through Camber to our clients.”
Camber is accepting new clients and more information is available at www.camberengage.com.