We design strategic campaigns and programs that make a difference, winning the moments that matter most for our clients. Whether creating new value as market makers for publicly traded clients, building communications plans to optimize M&A, or driving creative strategy for direct-to-consumer brands, Lambert stands as an Agency Elite Top 100 firm based on our exceptional client work. Let us put our ingenuity and innovation to work for you!
By Joe DiBenedetto, Managing Director As the COVID-19 pandemic continues to put a strain on economies throughout the U.S., many nonprofits are feeling the impact, especially those focused on homelessness and poverty. With limited support from the public, and rising demands for food and supplies, these organizations have had an uphill battle since the start […]
By Clare Liening, Director of Public Relations Hometown pride. It’s an innate feeling, but can it also be inspired by external factors? Local governments should consider this question as they evaluate their economic development strategies in the context of a click- and like-based society. It’s no secret: the attraction and retention of residents and businesses […]
By Zack Mukewa Strategically Navigating IPO Success in the US In recent years, the landscape of initial public offerings (IPOs) has undergone significant transformations. This evolution is marked by evolving regulatory environments, shifting investor sentiments, and the increasing allure of alternative listing destinations, particularly the United States. These changes offer both challenges and opportunities for […]
By: Amy Romano Image Credit: Wisk Gen 6 eVTOL Prototype displayed at HAI Heli-Expo, Anaheim, CA, February 27-29, 2024. There has been a lot of chatter in this first quarter of 2024 about the next evolution in aviation. Advanced Air Mobility/Urban Air Mobility (AAM/UAM) buzzwords like air taxi, flying car, eVTOL, vertiport and transportation ecosystem […]
By Angela Klinske, Senior Director and Laura Vandiver, Managing Director If visions of American seniors have you picturing elderly people sitting in assisted living homes and playing bingo, think again. Today’s seniors are vibrant, active and engaged. While many healthcare companies are focusing marketing and research dollars on millennials, consider this: baby boomers in the […]
By Sam Krahn, Associate I live and breathe all things automotive, and have since my childhood. It was easy to access, growing up in Southeast Michigan, the seat of the automotive industry. A highlight of each year was my dad’s and my annual January pilgrimage to the North American International Auto Show (NAIAS). Despite the […]
By Angela Klinske, Senior Director When it comes to restoring and maintaining optimal health and wellbeing, health systems can and should play a critical role for patients and communities seeking healthcare education, justice and innovation. All too often, health systems are seen as epicenters of sick care, bundled in red tape and steeped in outdated […]
Global Agency Helps Drive Attendance and Awareness for the World’s Most Inclusive Sports Competition For the past week, world-class athletes from more than 20 countries have competed in the Special Olympics Unified Cup Detroit 2022. Lambert, a public relations, investor relations, and integrated communications agency founded in Michigan, has proudly provided the international competition with […]
By Jeremy Witt, Senior Associate A series of humanitarian crises have captured our collective attention through the harrowing realities facing displaced populations and the geopolitical struggles that we will confront in the months and years to come. However, through news coverage, social media and non-profit outreach, the knowledge and availability of these stories is powerful […]
By Alli Cooke, Manager As a relatively new transplant to Michigan, I attended the Michigan Journalism Hall of Fame’s annual induction ceremony this weekend knowing I wouldn’t be able to connect with former coworkers or immediately recognize attendees by their name tags alone – truly an introvert’s nightmare. But as I stood in line for […]
Two of Michigan’s top public relations and communications agencies today announced that they are joining forces. Van Dyke Horn Public Relations (VDH) and Lambert (“Lambert”) are pleased to announce they have entered a strategic partnership, combining VDH’s award-winning public relations and community engagement expertise with Lambert’s leading integrated communications and investor relations practice. VDH is […]
By Rachel Felice, Manager I’ve always been passionate about politics and advocacy, which is one of the reasons I’m so thankful to be a part of Lambert’s Education and Social Impact practice. I’m the person, albeit a bit obnoxious, who is always on their friends and family about registering to vote and making their voice […]
GRAND RAPIDS AND DETROIT, Mich. – The Michigan Economic Development Corporation (MEDC) announced today it has named Michigan’s leading integrated communications and marketing firm, Lambert & Co., and its joint venture partner, 9thWonder Agency, a national branding, creative and media agency, to lead its business marketing and advertising scope of work. The new engagement will […]
By: Lauren MacGregor, Associate Ever been in a creative rut? It happens to the best of us. We could all benefit from a creative boost now and then, both in the workplace and in our personal lives. In the realm of integrated marketing and public relations, creativity is essential. It not only helps us develop […]
By Scott Worden, Senior Director, Auto & Mobility The 26th annual Woodward Dream Cruise is coming August 21, and just like this Stevie Wonder single from 1968, it’s “More Than A Dream.” In fact, if you live on or around Woodward Avenue, you might think the Dream Cruise is ON any given Friday or […]
As the nation has adjusted to being at home due to the pandemic, consumer’s interests continue to increasingly shift towards online shopping, with no signs of turning back. Combined with the fact that many Americans appear to be spending more time scrolling social feeds, it seems there is no better time to spark up a […]
Today is National Chili Dog Day, and there’s no better place to celebrate than Detroit—home of the famous coney dog. With hundreds of restaurants in the metro-Detroit area serving up coney dogs, it’s easy to fall in love with Detroit’s version of the chili dog. The coney dog—a hotdog topped with chili, mustard, and onions—is […]
By Walter Ward, Chief of Staff I am a child of the 80s and 90s, and depending on what article you read, I am either the oldest of the millennials or the youngest of generation x. Either way, I grew up with hip hop and had the benefit of seeing my childhood and teen heroes […]
Speramus meliora; resurget cineribus We hope for better things; it will rise from the ashes By Sawyer Lipari, Senior Director Father Gabriel Richard penned Detroit’s motto after the Great Fire of 1805, which caused the entire city to burn except for one building—Fort Lernoult (also known as Fort Detroit and then Fort Shelby). […]
Congratulations to Lambert CEO Jeff Lambert (he/him) and Director of Marketing Cierra Mangal (she/her) for being recognized by the Diversity Action Alliance for Inclusivity Initiatives in 2020. The Diversity Action Alliance brings together leaders of the world’s top public relations organizations in pursuit of an urgent and critically essential goal: to achieve continuous improvement for […]
By Cierra Mangal, Director of Marketing I can hardly believe it is time to share a mid-year report, but I am so proud of my tenacious colleagues for all the hard work they’ve done on behalf of our clients and community. Through every season–whether navigating through sunshine or rain–the thing that remains consistent is our […]
By: Katie Englishmen, Social Media Strategist Of course, we have all heard the term “spring cleaning.” While this tradition may either evoke fear or joy, we can all agree that there is something about the onset of spring that brings the urge to tidy up and organize. Deep cleaning your home, packing away those cold-weather […]
By Cynthia Murga, Director As we recognize Mental Health Awareness Month this month (May), we’re embracing how our children are impacted by social emotional learning (SEL), as it has become an integral part of the education system and human development. Mental health begins in early childhood, and while adults know the importance of our own mental […]
By Jeremy Witt, Associate Since the beginning of 2020, Lambert has worked closely with Samaritas, one of Michigan’s largest health and human services nonprofit organizations, to provide public relations support for its wide range of services. Notably, we have worked together to promote Foster Care Awareness Month, celebrated every May. As an adoptee and product […]
By Kim Pace, Senior Manager Unlike many of my colleagues, I am no beer connoisseur, but I am a beer consumer. Even more importantly, I am a local biz supporter and a huge fan of outdoor day drinking (fellow parents of toddlers, holler if you hear me!). I may not be a beer connoisseur, but […]
By Katelyn Davis, Director It is safe to say that the events of this year have significantly impacted the automotive and mobility industry. With the future of the industry in question, many analysts look to trends of the past to predict the future of mobility. Though many questions remain, it is essential to acknowledge the […]
Darby Dame, Senior Associate Industries like automotive and mobility have had to navigate unchartered territories due to the global pandemic set off by COVID-19. Through these changes, emphasis on innovation has been key to success during these challenging times. To foster collaboration and connectivity for those in the automotive and mobility industry, our client, North […]
By Jeremy Witt, Associate School districts are planning for any and all possible scenarios that the 2020-21 school year could bring. With districts experiencing a decline in enrollment, decrease in funding and the weight of the possible school closures, the stories surrounding education these days often seem dire. Despite the large-scale changes across all aspects […]
“To trust or not to trust?”—that’s the question that is sure to be asked as individuals stand in front of an autonomous vehicle for the first time. On this episode of Mobility: Decoding the Secret Sauce, we’ll talk to Tara Lanigan, Director of Business Development at May Mobility—a self-driving micro-transit service. Tara joins us to […]
Contributed by: TiiCKER Special purpose acquisition companies, or SPACs, have risen in popularity this year with 39 SPAC IPOs that have raised gross proceeds of $12.3 billion, according to SPACInsider. SPACs have been around for decades, but it wasn’t until 2019 when they became more mainstream. What’s unique about SPACs is that they are created […]
By Jeff Tryka, CFA, Senior Director I thought about titling this piece “A Brave New World,” but I don’t think we are entering a nearly as frightening nor dystopian world that would require a nod to Aldous Huxley. Rather, I think we are approaching a “gale of creative destruction,” more akin to the ideas of […]
By: Megan Lasley, Senior Associate I know I wasn’t alone in finding the thought of working remotely enticing at first. But as the weeks have worn on—now in our eighth week of working from home—the redundancy can make working from home a bit dull. For those of us lucky enough to be able to continue […]
By Lisa Lark, Director My resume reads differently than many communications professionals. After five years of planning events and developing customer communications in the automotive industry, I went back to school and became a high school teacher. It was the best thing I have ever done for my career as a communicator. For more than […]
By Jeff Tryka, Senior Director The heroic efforts of doctors, nurses, first responders, and all those battling on the front lines of the COVID-19 pandemic are akin to the efforts of soldiers in landing craft storming the beaches of Normandy. In a similar vein, there are also many efforts on the home front to win […]
Given the absence of March Madness, our team was inspired to create our own tournament bracket with Lambert’s “athletes,” as founder and CEO Jeff Lambert has long labeled his team members. With the current environment surrounding COVID-19, we’ve spent a lot of time over the past few weeks getting to better know each other and […]
By Megan Lasley As the global coronavirus pandemic affects millions of lives, I am lucky to be among those whose greatest change to date has been a new daily routine. Starting this week, all Lambert offices have shifted from on-site to online in order to help “flatten the curve.” While many have had the opportunity […]
By Joe DiBenedetto Detroit is experiencing a major renaissance—returning to its former glory as one of America’s greatest cities. One way in which this renaissance is obvious is in the vast amount of development taking place across the city. While development is certainly a positive for economic growth, it’s critical that development be inclusive and […]
By Joe DiBenedetto Have you seen the movie Moneyball starring Brad Pitt? It’s one of my favorites. Whether that is because Brad Pitt is my favorite actor or because baseball, my favorite sport, is heavily featured throughout the movie, I’m not sure. What I can tell you, however, is the movie’s focus on the intersection […]
Leading PR and IR Firm Partners with Industry Veteran Michelle Olson to execute “liftout” of brand communications team GRAND RAPIDS, MI & PHOENIX – November 20, 2019 — Lambert & Co., Michigan’s largest PR firm and a top-10 investor relations firm nationally, today announced the acqui-hire of a team led by seasoned practitioner and executive […]
As a recent graduate excited to get my feet wet with real-world agency experience in Lambert’s Detroit office, hearing the words “I trust you” from my internship director meant a lot to me. Her words empowered me yet held me accountable because they carried so much weight. Those words were foundational to my experience and […]
When Target announced this week its plans to launch store brand Good & Gather, my reaction was split. The Bullseye-loving shopper in me jumped for joy as yet another excuse to visit the retailer emerged. As a food marketer, I winced on behalf of the broader food and beverage industry that’s grappling with adapting to […]
I have always had an interest in education. My parents were immigrants from the Viet Nam War and the highest level of education they ever received was primary school. When my siblings and I were growing up in the United States, my parents encouraged us to prioritize our education. As a child, I translated every […]
NEW YORK, NY – July 22, 2019 – Lambert IR, a top-10 investor relations agency nationally and a division of integrated communications agency Lambert & Co., today announced that Mike Houston has been elevated to Managing Director and Practice Chair of the New York City-based investor relations and financial communications unit. Houston brings a balanced […]
Food and beverage marketing is a world of frequent disruption with shifting retail landscapes and changes in consumer preferences fluctuating on a constant basis. Add to that the speed in which the competitive landscape changes –would you believe that more than 20,000 new food and beverage products launch each year? That equates to more than […]
DETROIT & FLINT, Mich., May 7, 2019 — Lambert & Co., Michigan’s top-ranked public relations firm and a top-50 PR firm nationally, partnered with long-time client HarperCollins Publishers to donate 5,000 early-reader books from the Michigan-based Zonderkidz imprint to students at Detroit Public Schools, Flint Community Schools and the Detroit Literacy Project. To celebrate its […]
As the PR and social media agency of record for NAIAS, preparing for and executing the auto show was one for the books! It’s been over a week since the 2019 North American International Auto Show ended. The show floor has no crowds, no media scrums and no product specialists bringing an overwhelming sense of […]
We hear it time and time again: Taking time off increases physical and mental well-being as well as productivity and focus. That’s all true: Taking well-deserved time off leads to better performance reviews. Employees who take paid time off (PTO) tend to perform better at work and often return to work with a stronger focus […]
With summer upon us, the Michigan sun and cooling lake breezes provide vacation enjoyment and remind me our sun and wind provide a source of energy year-round. A farmer recently told me for forty years he has used the sun to grow his crops from seedlings in the spring to harvest in the fall. He […]
Every early May, we all make an extra effort to say thanks to our moms who mean the world to us. But with Mother’s Day approaching next week….this working mom wants to throw out a HUGE SHOUT OUT specifically to the working moms in our lives! First let me clarify that ALL moms, whether they […]
This year I took part in creating Kinetic Connect, West Michigan’s first dance showcase hosted at Calvin College that brings the dance community together on one stage. I learned a lot through this new and exciting process, but ultimately, I learned and grew with the help of my dance community. Through this process, I have […]
Challenge (n): a stimulating task or problem Challenge. Although the word has an accepted dictionary definition, it means something different to each and every one of us as challenges are unique—in that the entirety or aspects of someone’s challenge will likely not happen to another person. Some of us may face challenges early on in […]
In today’s age of ever-present technology, with super-computer cell phones, communication apps like Slack, video conferencing, and old-fashioned email, we’re more connected than ever before. This is good news for public affairs professionals as we are expected to deftly maneuver through various client priorities, juggling strategy development, communications, event planning and anything else thrown our […]
While reading Oh the Places You’ll Go! by Dr. Seuss to my 18-month old son, I came to the lines that read, “So be sure when you step. Step with care and great tact and remember that Life’s a Great Balancing Act” and began to think about the importance of maintaining a healthy work/life balance. […]
We’ve all seen them. Heck, perhaps you’ve even become one. The smartphone zombie, walking around with their neck craned down staring into a phone. Much like the white walkers from Game of Thrones, their numbers are growing and – SPOILER ALERT – I’m not sure they’re going to need a blue fire-shooting dragon to win […]
At Lambert, Wolverines are about as nonexistent as the actual animals are in the state of Michigan. If you find yourself in a similar office predicament, here are nine tips on how to effectively keep your Michigan fanhood intact while simultaneously remaining HAILed as everyone’s favorite coworker. 1. Compliment your fellow office mates for big […]
The new season of everyone’s favorite fantasy political thriller is underway, and Game of Thrones has something to teach us about social media marketing: the days of organic reach are over and every brand needs to embrace some form of ad spend to be effective. In Westeros (the fictional world inhabited by Game of Thrones), […]
I was having lunch the other day with a Food & Beverage PR client when the subject of leadership came up. Not the ordinary, everyday leadership, but the leader-of-the-free-world kind of headship. Now, I’m not the type to talk politics in mixed company, and I’m certainly not the kind to risk opposing views with someone […]
It’s that time of the year every baseball fan covets…opening day. The grass on the infield and outfield will never look greener, the sun will never shine brighter and for at least one day, every single team will have a chance – or at least think they have a chance – to win the World […]
During the past several months, there has been much discussion about the concept of school choice. Specifically, is school choice good or bad for our children? Is it a positive or negative for our education system? As someone who has worked in the education industry for nearly two decades, providing public schools with communication and […]
At Lambert, social listening is a key strategy for impacting our client’s ROI. Our digital team uses a variety of powerful social listening tools every week to monitor customer engagement, increase conversions and protect clients from potential crises. I’ve been doing this for years now, but the first time I ever used social listening was […]
ELKHART, Ind., Jan. 26, 2017 — LCI Industries (NYSE: LCII), a supplier of components for the leading OEMs of recreational vehicles and adjacent industries and the aftermarkets of these industries, will release its fourth-quarter and year-end 2016 financial results before the market opens on Thursday, February 9, 2017. LCI Industries will also host a conference call on Thursday, […]
[Updated: December 6, 2019] In the past couple of years since we first wrote about handling negative Facebook reviews and comments, a number of things have changed (for the better). One thing that hasn’t changed is the level of angst negative reviews cause brands: that post continues to be one of our most-viewed every year. […]
I have some great tips for you about aerial drone photography/videography. But first, a tale of tragedy… In early 2015, Lambert added a DJI Phantom drone to our video/photo arsenal and I affectionately named her Amelia (foreshadowing, duh, duh, duuuuuum!!!) As the resident videographer, I was happy to learn how to pilot the machine and excited […]
by Mindy Dyk A colleague of mine once told me “you never get a second chance at a first impression.” Think of your website as your customer’s first impression. If you were the customer, would you be impressed? Think about the last time you were in search of a product or service. What did you […]
Research shows the next generation is excited about driving. The GI Generation, the Greatest Generation, Baby Boomers, Gen X, Gen Y, Millennials – it can be confusing tracking the names and characteristics of the demographic groups moving through our multigenerational environment. And now there is a new one to add to the watch list – […]
Proactive Shareholder Outreach Plan Follows $21.95 Million Equity Raise for Nation’s Leading Online Lease-to-Own Retailer BOCA RATON, Fla., July 6, 2016 – FlexShopper, Inc. (OTCQB:FPAY, “FlexShopper”), a leading national online lease-to-own (“LTO”) retailer and LTO payment solution provider to other internet retailers, announced today that the Company has selected Lambert, a nationally recognized investor relations and […]
Firm Earns Honors in the West Michigan PRSA Annual Awards Program Grand Rapids, Mich. – May 6, 2016 – Lambert, Michigan’s largest public relations agency and the state’s top investor relations firm, announced today that it won three PRoof Awards from the West Michigan Public Relations Society of America (WMPRSA). The agency took home two […]
Grand Rapids, Mich. – April 22, 2016 – Zumba, H.O.R.S.E tournaments, fitness reimbursements and more have solidified Lambert standing as a statewide leader in health and fitness. Lambert, one of Michigan’s top-ranked public relations agencies and the state’s largest investor relations and public affairs firm, was honored with the Healthy Workplace Award during last night’s […]
Year-over-year earnings growth of 13% and loan growth of 13% DEFIANCE, Ohio, April 21, 2016 — SB Financial Group, Inc. (NASDAQ: SBFG) (“SB Financial” or the “Company”), a diversified financial services company providing full-service community banking, mortgage banking, wealth management, item and statement processing services, today reported earnings for the first quarter ended March 31, 2016. […]
Lambert GRAND RAPIDS, Michigan, February 9, 2016 – Lambert, one of Michigan’s top-ranked public relations agencies and the state’s largest public affairs and investor relations firm, has been named the public relations agency of record for ABC Western Michigan, an affiliate of ABC (ABC/WM), a national association founded in 1950 to promote merit shop principles […]
Grand Rapids, Mich. – July 16, 2015 – Lambert, one of Michigan’s top-ranked public relations agencies and the state’s largest investor relations and public affairs firm, has expanded its Grand Rapids team with the addition of Alaina Korreck as an associate and Abby Timmer as a digital specialist. Alaina Korreck was hired at Lambert after […]
PR firm also lauded for Horizon Interactive Award in the Promotional Video for Website category Grand Rapids, Mich., June 9, 2015 – It’s been a rewarding week for Lambert, as the company took home two awards, including The Grand Rapids Area Chamber of Commerce’s Small Business of the Year and the Horizon Interactive Silver […]
The 2015 auto show season is in full swing and it is looking to be a great year for performance enthusiasts. If you fall into the Ricky Bobby “I wanna go fast” crowd, you are going to love the new vehicles coming out this year. The season opened with the 2014 Los Angeles Auto Show, […]
The success of a community is often tied to the success of its school system. As a result, it’s crucial to have an engaged audience – from administrators and teachers to students and parents. Keeping your audience engaged requires transparency and effective communications, which is why some schools employ communications professionals or hire public relations […]
Grand Rapids, Mich., Nov. 4, 2014 – Lambert, one of Michigan’s top-ranked public relations agencies and the state’s largest investor relations firm, announced today that it was named one of Michigan’s Best and Brightest in Wellness™. The Best and Brightest in Wellness™ awards symposium is the premier program that honors companies and organizations that recognize […]
Lambert, a leading Midwest-based public relations, investor relations and public affairs firm, received honorable mentions for two PR News Platinum PR Awards last night at an awards ceremony (coincidentally emceed by West Michigan’s own Ginger Zee). Lambert earned recognition for its “Movers for Moms” campaign developed for Two Men and a Truck in the Community Relations […]
Grand Rapids, Mich., August 26, 2014 – Lambert, a leading Midwest-based public relations, investor relations and public affairs firm, has been named as a finalist for two PR News Platinum PR Awards. Lambert earned recognition for its “Movers for Moms” campaign developed for Two Men and a Truck in the Community Relations category, and “SNAK Attack” […]
Detroit, Mich., Dec. 24, 2013 – Lambert, one of the Midwest’s largest public relations and investor relations firms, announced the launch of a Public Relations Fellowship program with Detroit Emergency Manager Kevyn Orr and his communications staff. A team of eight Fellows, all Associates at Lambert, will be serving the EM’s Communications Office under the […]
Grand Rapids, Oct. 18, 2013 – Lambert is a lean, mean, public relations machine! Lambert, one of Michigan’s top-ranked public relations agencies and the state’s largest investor relations firm, announced today that it was named one of Crain’s Detroit Business 2013 Michigan’s Healthiest Employers program. The awards and best practices program is presented by Crain’s […]