Leading PR and IR Firm Partners with Industry Veteran Michelle Olson to execute “liftout” of brand communications team

GRAND RAPIDS, MI & PHOENIX – November 20, 2019 — Lambert & Co., Michigan’s largest PR firm and a top-10 investor relations firm nationally, today announced the acqui-hire of a team led by seasoned practitioner and executive Michelle Olson, APR. The Phoenix-based team specializes in PR, brand journalism and integrated communications, and brings key clients in Automotive & Mobility and Real Estate, while expanding Lambert’s national footprint.

The deal marks Lambert’s sixth transaction and second office outside its home state of Michigan (New York City) and is a key component of the firm’s strategic plan to grow to $25 million in revenue by 2025. Lambert’s office is located near downtown Phoenix and will serve a roster of existing regional and national clients as well as function as the firm’s West Coast platform.

“Joining forces with this dynamic Phoenix team enhances our industry depth and breadth, adds award-winning brand communications and storytelling acumen, and brings a true PR maven in Michelle Olson to our clients and our leadership team,” said Jeff Lambert, founder and CEO. “Expanding our geographic reach and sector expertise are central tenets to Lambert’s accelerated growth strategy, and the addition of a Phoenix office will be a gateway to the West for talent and client attraction alike.”

Olson has 30 years of experience in the PR and communications field spanning internal and agency leadership roles and is national chair-elect of the Public Relations Society of America (PRSA) board of directors. She has also been recognized by the Phoenix chapter of PRSA for her lifetime achievements in the industry with the organization’s Percy Award. Olson will continue to lead the Phoenix-based operations as managing partner and will be a shareholder and part of Lambert’s leadership team. Additionally, Olson will spearhead Lambert’s Automotive & Mobility Practice, which ranks among the top in the nation with clients ranging from Continental Automotive and Yazaki to the North American International Auto Show and Bell (formerly Bell Helicopter). Olson’s Phoenix-based communications staff will remain onboard, ensuring consistency among client relationships.

“Together, our teams will offer best-in-class brand communications expertise and visual and content storytelling that drives the bottom line,” said Olson. “I have known Jeff, and competed against him, for more than a decade, and our mutual respect made the decision to come together a natural fit. We’re combining decades of world-class experience and complementary sector expertise and time zones to offer a stronger, better platform for our team and clients.”

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