GRAND RAPIDS, Michigan, February 9, 2016 – Lambert, one of Michigan’s top-ranked public relations agencies and the state’s largest public affairs and investor relations firm, has been named the public relations agency of record for ABC Western Michigan, an affiliate of ABC (ABC/WM), a national association founded in 1950 to promote merit shop principles and free enterprise in America’s commercial construction industry.

The firm will provide ABC/WM with a wide array of services, including strategic counsel, media relations, messaging support and expert positioning. Lambert will develop and implement strategies to elevate ABC/WM’s profile and increase visibility of its various programs, including:

  • Construction Workforce Development Alliance (CWDA) Rally – An event that gathers commercial and residential construction industry professionals to celebrate the industry and raise funds to inspire and attract young people to the construction industry.
  • GRPS Academy for Design and Construction 3on3 Basketball Tournament – An exciting 3 on 3 basketball tournament featuring teams from the design and construction communities.
  • MiCareer Quest – An all-day opportunity that gathers employers from four industry sectors – advanced manufacturing, construction, healthcare and information technology – who offer exciting, interactive exhibits for middle and high school students.
  • Excellence in Construction Awards – This celebration honors the nation’s most innovative and high quality construction projects, safety programs and diversity programs.

Leveraging its deep experience within the West Michigan community, Lambert also provides ABC/WM’s team with digital, social and traditional media strategies and engagement, as well digital event planning and support.

“Growing our presence in the Motor City and the Southeast Michigan region is a priority for us, and as part of this effort, we want to work with global companies headquartered here,” said Jeff Lambert, president and managing partner. “These clients fit that bill, and we’re excited to be on their teams and to be rewarded for our investment in people and expanded space in the D.”

Lambert will advise and support traditional public relations activities to raise visibility and position Huron Capital as the preferred choice for business owners interested in partnering with a national leader in private equity.

About ABC Western Michigan
ABC Western Michigan ( is a non-profit construction trade association that fosters the principles of freedom of choice through the merit construction philosophy. ABC members build commercial buildings, industrial plants, municipal and public works projects, roads and highways, homes, and provide a wide array of construction services. The organization strengthens the construction industry by advocating on behalf of its members, offering educational and training opportunities, and providing cost-saving strategies in order to support and defend the merit shop philosophy and open shop contractors. The West Michigan Chapter has over 400 members and includes all of the Western Lower Peninsula and Upper Peninsula of Michigan. Follow us on Facebook or Twitter @ABCWMC.

About Lambert
Lambert ( is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Grand Rapids, Lansing and Detroit – Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest public affairs firm. Lambert has posted 16 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.