Firm Earns Honors in the West Michigan PRSA Annual Awards Program

Grand Rapids, Mich. – May 6, 2016 – Lambert, Michigan’s largest public relations agency and the state’s top investor relations firm, announced today that it won three PRoof Awards from the West Michigan Public Relations Society of America (WMPRSA).
The agency took home two gold and one silver award for its work on the following campaigns:

  • Moose Tracks Ice Cream (GOLD): 10,000 Scoop Challenge for Denali Flavors which raised more than $200,000 for The Salvation Army
  • Rainbow Child Care Center (SILVER): The donation of thousands of pet supplies to local Humane Society shelters in West Michigan through the Kids for Canines program for West Michigan Rainbow Child Care Centers
  • North American International Auto Show (NAIAS) (GOLD): Driving the record breaking social media campaign for NAIAS through strategy development and day-to-day execution and management

The submissions are reviewed by a panel of judges from the Public Relations Society of America who serve outside of the West Michigan area. The winning campaigns are selected based on of a demonstration of strong public relations objectives and philosophies, and by meeting the highest standards of performance, presentation, and execution.
The 31st Annual West Michigan PRoof awards took place on May 5, 2016 during a ceremony at the Amway Hangar at the Gerald R. Ford International Airport in Grand Rapids.

About Lambert
Lambert ( is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Grand Rapids, Lansing and Detroit –Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm.Lambert has posted 16 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards.Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.

About West Michigan Public Relations Society of America (WMPRSA)
The West Michigan Chapter of PRSA ( is comprised of more than 130 PRSA members living within the western half of the lower peninsula of Michigan, from Benton Harbor to Traverse City. The organization’s mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards which will reinforce their integral role in the effective management of organizations