Grand Rapids, Mich. – May 12, 2016 – Lamber, one of Michigan’s top-ranked public relations agencies and the state’s largest investor relations and public affairs firm, has expanded its Grand Rapids team with the addition of Mindy Dyk as a digital specialist and Jessica Beswick as an associate.
Dyk serves as a digital specialist and has many years of experience in digital marketing, graphic design, social media management and web site management. Prior to joiningLambert, Dyk served as a marketing coordinator at Attwood Marine Corporation. She also worked at Wolverine Worldwide in creative services, where she was responsible for overseeing the design process for both print and digital communication strategies for 16 footwear brands.
Dyk holds a bachelor’s degree in communications with an emphasis in advertising and public relations from Grand Valley State University (GVSU). During her time at GVSU, she was a member of the student American Advertising Federation (AAF) organization and competed in the National Student Advertising Competition.
Beswick joinsLambert as an associate, focused primarily on media relations and corporate communications. Beswick’s background includes broadcasting and journalism as well as marketing and public relations. Prior to Lambert, she worked at Fox 17, a Grand Rapids-based television station, where she helped develop and launch the Morning Mix, a women’s lifestyle morning show. During her time at Fox 17, Beswick became skilled at production, story writing, feature reporting and video editing.
She also previously served as a content specialist at Mindscape where she was able to work with clients on projects ranging from content strategy to graphic design. Beswick is a graduate of Grand Valley State University, where she earned a master’s degree in communications along with a bachelor’s degree in communication studies.
Lambert (www.lambertweb.wpengine.com) is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Grand Rapids, Lansing and Detroit –Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm. Lambert has posted 16 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.