Awarded for Denali Flavors/Moose Tracks® Ice Cream 10,000 Scoops Challenge

Grand Rapids, Mich. – May 23, 2016Lambert, one of Michigan’s top-ranked public relations agencies today announced that it has been selected as the winner of a Silver Stevie® Award in the Corporate Social Responsibility Program of the Year category in the 14th Annual American Business Awards.
The American Business Awards are the nation’s premier business awards program. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winner and reviewed over 3,000 nominations from organizations of all sizes and in virtually every industry. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony in New York on June 20.

The 10,000 Scoop Challenge is a cause marketing program that was created for Denali Flavors, the developers of the legendary Moose Tracks® ice cream, to integrate grassroots networking, experiential marketing, media/celebrity engagement, media relations and product sampling into one event. Attendees are encouraged to help eat ice cream for a cause, with every scoop eaten, Denali donates $1 to the local chapter of The Salvation Army, with the goal of raising $10,000 in a four-hour window.

“The judges were extremely impressed with the quality of entries we received this year. The competition was intense and every organization that has won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards.
Details about The American Business Awards and the list of 2016 Stevie winners are available at

About Lambert
Lambert ( is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Grand Rapids, Lansing and Detroit – Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm.Lambert has posted 17 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards.Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at