During this challenging moment in our country’s history, senior living communities are at particularly grave risk because of the disproportionate impact COVID-19 has on older adults. To help those leading senior living communities during this global pandemic, our team of seasoned experts will host a live webinar on Thursday, April 9, at 3 p.m. to discuss best practices.

For several weeks, Lambert has worked alongside communities across the United States and will walk participants through a myriad of scenarios and communication considerations during the 30-minute webinar.

The webinar will be tailored to communities facing a wide range of potential impacts of COVID-19. Whether you have one community with no confirmed cases or multiple campuses with dozens of confirmed cases, this webinar will provide valuable insight into both short and long-term communication considerations. Participants can expect to hear about the following topics from the crisis communication experts:

Cadence: We all know that transparent communication is crucial during a crisis, but how often, and in what circumstances, should you be connecting with your residents, families and staff members?

Audience: In addition to considering how often to communicate, you must also decide who you’re communicating with. The groups listed above merely scratch the surface of audiences you should be thinking about.

Media: Given the high mortality rate among older adults with COVID-19, senior living communities can expect to be a prime target for many media organizations. What protocols and materials should your team have prepared to ensure accurate and fair reporting of your community?

Thursday, April 9, 2020 at 3 p.m. ET

Register here.