GRAND RAPIDS, Mich., Dec. 18, 2013 – Lambert, the 2013 Financial Agency of the Year (Bulldog Reporter), announced the addition of Heather Wietzel as Senior Director and Tyler Deur as Associate in the firm’s Investor Relations and Financial Communications Practice.

Heather Wietzel, Senior Director
Wietzel brings more than 25 years of corporate, agency and consulting experience to Lambert. During her career in investor relations, she has been recognized by the investment community and IR Magazine with selection as a “Best Investor Relations Officer Mid- to Large-Cap” finalist. Wietzel was most recently principal of InsuranceIR LLC, an investor relations consultancy serving the insurance industry. She also served as vice president of investor relations for Cincinnati Financial Corporation where she established and managed the stand-alone investor relations function. Additionally, Wietzel was a senior-level consultant with The Financial Relations Board (Weber Shandwick) and Dan Pinger Public Relations. At those firms, she worked with publicly traded companies across many industries and ranging from the Fortune 500 to emerging growth firms and turnaround situations. Wietzel holds a Bachelor of Arts from The Johns Hopkins University. She is a long-time member of the National Investor Relations Institute, a former member of NIRI’s Senior Roundtable and served for many years on the board of the Cincinnati Tri State NIRI Chapter.

Tyler Deur, Associate
Deur has provided financial, marketing and strategic consulting to several of Lambert’s publicly traded clients across the country, and has particular expertise in project management, investor outreach, and online communications. Prior to joining Lambert, he served as the marketing specialist at a local golf company, where he managed client communications, developed and implemented print and social media marketing campaigns, and planned and managed special events. He holds a Bachelor of Arts in Business from Calvin College with emphases in finance, marketing and journalism. While at Calvin, Deur provided financial project work for multiple non-profit organizations in West Michigan.

About Lambert
Lambert ( is a top-15 investor relations firm nationally and a top-10 Midwest-based PR firm with clients based in 20 states and five countries. Named the 2013 Financial Agency of the Year by Bulldog Reporter, Lambert has won numerous awards for its integrated investor relations and public relations programs, including the Silver Anvil for Small-Cap IR Campaign of the Year and the Bulldog “Best Integration of PR and IR.” Lambert serves middle-market companies and national brands in five primary practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. Follow us on Twitter: @LambertEdwards or public company news @news_cap.