Firm selected as North American PR agency of record for Huron Capital Partners, Recaro Automotive Seating and Entertainment®

DETROIT, Mich., December 11, 2013 – Michigan’s only statewide public relations firm, Lambert, today announced an expanded roster of clients in Metro Detroit. Lambert has been selected by Huron Capital, an operationally-focused private equity firm concentrated on growing lower middle-market companies through customized investments and Recaro Automotive Seating, a global manufacturer of performance seats for passenger vehicles, trucks, buses and racing vehicles; and Entertainment®, a leading provider of consumer discounts.

“Growing our presence in the Motor City and the Southeast Michigan region is a priority for us, and as part of this effort, we want to work with global companies headquartered here,” said Jeff Lambert, Lambert president and managing partner. “These clients fit that bill, and we’re excited to be on their teams and to be rewarded for our investment in people and expanded space in the D.”

Founded in 1999, Huron Capital has raised more than $1.1 billion in equity through four committed private equity funds.  With offices in Detroit and Toronto, the firm’s partners have worked closely with strong operating executives to help companies reach their full potential.  The firm sponsors family succession transactions, market-entry strategies, corporate carve-outs, management buyouts, and recapitalizations of companies having revenues up to $200 million.  To learn more, visit

Lambert will advise and support traditional public relations activities to raise visibility and position Huron Capital as the preferred choice for business owners interested in partnering with a national leader in private equity.

For more than 100 years, Recaro has been the hallmark of innovation and design for better seating.  As a product business unit of Johnson Controls, Recaro Automotive Seating designs, manufactures and markets complete seats at seven facilities in Germany, Poland, Slovakia, Japan, Mexico and the United States.  Operating as two units, Recaro Car Seating and Commercial Vehicle Seating, the seating manufacturer, with its North American headquarters in Auburn Hills, provides performance seat solutions for the OEM, aftermarket/enthusiast and racing community, as well as commercial and military seating.  For more information, visit

As agency of record, Lambert is developing strategies to elevate Recaro’s profile and expand the company’s reach in North America, including with traditional OEM customers, automotive enthusiasts and racing communities.  Leveraging its deep experience within the automotive industry, Lambert also provides the Recaro team with digital, social and traditional media strategies and engagement, as well event and show planning and activation.

Since 1962, Entertainment® ( has worked to improve local communities as the leading consumer discount, promotion and coupon provider in the United States and Canada. Released annually, the Entertainment® Book Membership supports both national and local merchants while helping consumers save money on restaurants, groceries, shopping, services, movie tickets, travel, car care and local sports attractions. With one of the largest merchant networks, Entertainment® makes it possible for consumers to save anytime, anywhere and any way they want with online, print or mobile redemption choices. Fundraising programs from Entertainment® have helped schools and community groups raise more than $2.5 billion over the past 50 years. Its Corporate Marketing Solutions division serves Fortune 1000 companies by creating positive, customer lifecycle engagement through value-added savings programs and incentives.

Lambert will provide strategic communications planning and support across all divisions of Entertainment to help raise awareness of the Company and its products and services.

About Lambert
Lambert ( is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries.  As Michigan’s only statewide PR firm – with offices in Grand Rapids, Lansing and Detroit –Lambert serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. Lambert has posted 14 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch” and earned four Silver Anvil awards – the PR profession’s highest honor.  Follow us on Twitter @LambertEdwards.