Sunny afternoons and the smell of fresh cut grass mean Opening Day is finally here. Michigan’s favorite MLB team the Detroit Tigers are ready to take the fi eld with some new additions to the line-up. What are the fans talking about as the 2015 season gets underway?
Lambert partnered with Infegy using their Atlas social media monitoring tool to analyze the digital conversation about the Tigers for Opening Day 2015:
Since 2007, Infegy’s cloud-based technologies have been transforming huge volumes of dialog and commentary into valuable consumer insights. The company’s flagship product, Infegy Atlas, is a social media intelligence platform that enables true understanding of consumers in the social landscape. It goes far beyond simply counting to give a deep understanding of why. Infegy Atlas is powered by algorithms providing accurate and in-depth measures such as event detection, contextual sentiment, passion, topic extraction and thematic categorization.
Lambert (www.lambertweb.wpengine.com) is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Grand Rapids, Lansing and Detroit – Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm. Lambert has posted 15 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook and on Twitter @LambertEdwards.