Lambert Recognized for Organizational Relations Campaign and Award of Excellence for Media Kits
Central Michigan Chapter Public Relations Society of America (CMPRSA) PACE AwardsLANSING, Mich., May 1, 2015 – The Central Michigan Chapter of the Public Relations Society of America (CMPRSA) presented Lambert with a Pinnacle Award for Organizational Relations and an Award of Excellence for Media Kits during the 2015 PACE Awards celebration on Thursday, April 30.
Lambert was recognized in the Organizational Relations Campaign category for a strategic communications program on behalf of the Michigan Retailers Association, which was designed to both generate excitement about the retail opportunities in Michigan and increase awareness of the economic benefits of keeping retail dollars in the state. The campaign included four waves of timely opinion pieces, the creation of a mascot for the campaign, statewide press conferences, an aggressive social media campaign and utilization of member retailers throughout the state as brand ambassadors.

In the Media/Press Kits category, Lambert was recognized for its support of Michigan’s University Research Corridor – an alliance between Michigan State University, the University of Michigan and Wayne State University. The initiative unveiled their seventh sector report, detailing the role that the three URC universities play in protecting the water resources of Michigan and the Great Lakes region and using those resources to promote economic development in the state and globally. The press kit included a press release with quotes from the three university presidents, a hand-illustrated infographic, and a document containing quotes from top business leaders in the state attesting to URC’s water sector efforts and their impact on the economy.

The 2015 PACE Awards, held at the Greater Lansing Association of REALTORS, also included the presentation of more than 30 awards to area businesses and partnerships that produced mid-Michigan’s best public relations and communications tactics and campaigns in the 2014 calendar year. The evening brings the most talented practitioners under one roof, making for an accomplished and exemplary networking celebration.

Held annually, the CMPRSA PACE Awards are mid-Michigan’s highest honor of public relations efforts and are awarded to public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. More than 300 organizations have been recognized by CMPRSA for excellence in public relations over the past two decades from nonprofit organizations, corporations and public and private agencies in Clinton, Eaton, Genesee, Gratiot, Ingham, Jackson, Livingston and Shiawassee counties. Submissions are judged by a national PRSA chapter based on quality of research, planning, execution and evaluation.

About Lambert
Lambert ( is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Grand Rapids, Lansing and Detroit –Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm.Lambert has posted 16 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards.Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.

Clare Liening
(517) 827-1116