Playmaker

Senior Director, Crisis Communications & Training

Based in the St. Louis office, Andy Likes serves as a Senior Director specializing in crisis communications and training. Following a successful career in broadcast journalism, he has spent the past 16 years agency side leading media relations, training and executive coaching, community and public engagement and crisis communications.

Andy was a broadcast journalist for ABC, CBS and NBC stations for more than 11 years. He has a unique understanding of the story preferences of broadcast media and a producer’s insight into the best possible timing for pitches. He also served as a Governor for the National Academy of Television Arts & Sciences–Mid-America for 14 years.

Andy currently serves as Co-Chair of the PROI Worldwide Americas crisis team and Chair of the PROI Worldwide Americas health team. His expertise in crisis communications spans dozens of crisis events, ranging from fires and lawsuits to employee issues and leadership deaths. He has built crisis plans, facilitated crisis communications training and handled media inquiries.

Andy is also a national speaker, presenting at events like the Club Management Association of America World Conference, the National Recycling Congress and the North American Travel Journalists Association Annual Conference.

Andy has a bachelor’s degree from Rhodes College in Memphis, Tennessee, and is a graduate of the Poynter Institute, a school for journalists in St. Petersburg, Florida.