DETROIT, Michigan, December 1, 2016 – Lambert, Michigan’s top-ranked public relations agency and one of the nation’s leading automotive marketing and PR firms, has been named the digital and social media agency of record for the 2017 North American International Auto Show (NAIAS).

Lambert’s responsibilities include managing NAIAS’ social media properties during events leading up to the show and through Press Preview, Industry Days, Charity Preview and Public Days. Lambert also will work with major sponsors and exhibitors to promote their newest products and technologies debuting at the show and at the AutoMobili-D exposition, as well as help promote engagement on their digital platforms.

“Being located in the heart of the Motor City, our team works with automotive clients up and down the supply chain, making NAIAS a great fit and a great opportunity,” said Lambert President Jeff Lambert. “Our firm has a long history with NAIAS, and we’re looking forward to continuing the momentum from 2016, building on what is already the preeminent auto show in North America both in terms of product reveals, reach and its unmatched digital platforms and engagement levels.”

Last year, NAIAS was the first industry organization to utilize Facebook Live. The show’s Facebook page gained more than five million impressions and over 5,000 new likes. Twitter engagements increased nearly 1,400% and Instagram followers grew more than 1,300%.

About the North American International Auto Show
Now in its 29th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, technologies, people and ideas that matter most – up close and in one place. Administered by executive director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit

About Lambert
Lambert ( is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – and a national leader in the automotive market – Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest public affairs firm. Lambert has posted 17 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.