Mercantile Bank needed to realign its corporate narrative to reflect a bold strategic shift and ensure clear communication of its financial health to stakeholders.


Lambert collaborated with Mercantile’s leadership to develop a cohesive messaging strategy that resonated with the bank’s core values and future vision.


  • Strategic Plan & Executive Guide: Implemented annual comprehensive communication strategy and created a guide to maintain message consistency.
  • Increased Engagement: Achieved a notable rise in stakeholder interaction, indicating successful message adoption.
  • Unified Messaging: Ensured consistent communication across all channels, reinforcing the bank’s strategic narrative.
  • Investor Confidence: The proactive approach to earnings communication improved investor relations and solidified financial trust.


Mercantile Bank Corporation emerged with a fortified market position and a transparent, unified corporate narrative, underscoring its commitment to innovation and financial integrity.

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