Lambert worked with the Michigan Economic Development Corporation (MEDC) on their Entrepreneurship & Innovation initiative to increase awareness among entrepreneurs and startups in Michigan. The MEDC came to Lambert looking for the same level of support for their other business units: Capital Access, International Trade, and Pure Michigan Business Connect.
Strategy and Tactics:
- Facilitated livestreams—including guest booking, key messaging, promotional assets and day-of support—featuring MEDC business units and industry guests.
- Developed video series and accompanying content articles with the goal ofpromoting MEDC resources and highlighting company success stories.
- Created infographics for Pure Michigan Business Connect and International Trade team.
Results that matter.
Lambert created a steady stream of multimedia assets to promote the MEDC’s four business units across multiple channels, including 50 produced content pieces, 12 livestream videos, and 2 infographics.
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