In parallel with its growing 50-state distribution footprint, Bell’s Brewery was looking to drive increased brand awareness on a national scale. Lambert leaned into the brewery’s iconic craft beer heritage with a timely seasonal pitch to mainstream consumer media spanning print, digital and broadcast channels.

Strategy and Tactics:

  • Cultivated relationships with local, trade & national consumer/lifestyle outlets.
  • Planned, coordinated and conducted Bell’s Hopslam Tour event, and hosted local and national media.
  • Amplified Bell’s product and program launches, events and new hire announcements through pitching efforts. 
  • Emphasized Bell’s narrative through leadership interviews.
  • Better positioned Bell’s Executive Vice President, Carrie Yunker, as a prominent business leader in Michigan.
  • Inspired consumers to purchase Bell’s Brewery beer.



Results that matter.

  • 232 earned media placements​, including top tier outlets like Men’s Journal, Esquire, UPROXX, Chicago Tribune, Detroit Free Press, and all major TV networks.
  • 372.6 million readers reached​.
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