Challenge:
In parallel with its growing 50-state distribution footprint, Bell’s Brewery was looking to drive increased brand awareness on a national scale. Lambert leaned into the brewery’s iconic craft beer heritage with a timely seasonal pitch to mainstream consumer media spanning print, digital and broadcast channels.
Strategy and Tactics:
- Cultivated relationships with local, trade & national consumer/lifestyle outlets.
- Planned, coordinated and conducted Bell’s Hopslam Tour event, and hosted local and national media.
- Amplified Bell’s product and program launches, events and new hire announcements through pitching efforts.
- Emphasized Bell’s narrative through leadership interviews.
- Better positioned Bell’s Executive Vice President, Carrie Yunker, as a prominent business leader in Michigan.
- Inspired consumers to purchase Bell’s Brewery beer.
Results that matter.
- 232 earned media placements, including top tier outlets like Men’s Journal, Esquire, UPROXX, Chicago Tribune, Detroit Free Press, and all major TV networks.
- 372.6 million readers reached.