With nearly 30 years of marketing communications experience, Matt has led PR, social, paid digital and brand strategy efforts for many of Lambert’s top B2C, D2C and B2B clients for more than a decade. Matt also supports crisis and reputation management on behalf of many of Lambert’s consumer goods manufacturing clients.

Matt’s expertise spans traditional and shared/social media spaces, and his work includes successful new product launches on behalf of national brands, including Chiquita®, Bell’s Brewery, Founders Brewing Co., Green Giant Fresh®, Jamba®, Moose Tracks® ice cream, New Holland Brewing, Seattle’s Best Coffee®, and others. Top tier media coverage of these successful campaigns includes placements with Associated Press, Good Housekeeping, Men’s Health, Rachael Ray TV, Real Simple, Today Show and others.

A recent PR campaign netted more than 100 million impressions over the course of 10 days, including feature segments on Live! With Kelly & Michael, ABC World News Now, Fox & Friends, Rachael Ray, Huffington Post, and the New York Daily News.

Before joining the Lambert team, Matt worked as the director of marketing for a leading cancer center in West Michigan. He was previously an account supervisor for a top-100 advertising agency serving the automotive sector.

Matt holds a bachelor’s degree in advertising from Michigan State University. He proudly serves the Board of The Saugatuck Center for the Arts.