Lisa Baker, a Managing Director at Lambert, has provided strategic communications counsel to some of the world’s leading private equity, real estate and alternative asset firms. For nearly two decades, she has managed media relations for M&A and complex deal announcements, executive transitions, crisis situations, bankruptcies, ESG and impact investing. She has deep experience helping clients shape their image, communicate effectively and guide the narrative in many challenging situations.

Recent client engagements include developing and executing targeted public relations campaigns for middle market private equity and real estate investment firms, successfully raising their sector profiles and helping enhance their brands. She also advises the firm’s private equity and real estate clients on print and digital advertising planning and buying for fund closings. Previously, at Blicksilver Public Relations, Lisa was the lead manager of TPG’s media relations for 14 years as it grew to become a leading global alternative asset firm.

Lisa began her career in advertising and held senior account management positions at Grey Advertising as a VP, Group Management Supervisor; at DMB&B (now Publicis Groupe) as an SVP, Management Supervisor; and at DDB Worldwide, as an Account Supervisor. Her accounts included Clairol, Hasbro, Hershey, Campbell Soup and Norelco, and she won two Effie Awards for marketing effectiveness.

Lisa has a BA in English from Clark University and an MBA from the University of New Hampshire.

Fun Fact

Lisa loves hiking with her family and their adorable Corgi.