Laura Vandiver is a managing director and health communications lead in Lambert’s St. Louis office. For the past 12 years, Laura built her career as an award-winning communications leader, content strategist and market research professional specializing in health care clients. An expert in health communications and market research, she believes strongly in two things: 1) knowing the audience and 2) getting the message right. It takes a thoughtful, strategic approach and requires authenticity and transparency.
As a trained medical anthropologist, communications professional, Certified Health Education Specialist (CHES), and National Board-Certified Health & Wellness Coach (NBC-HWC), Laura excels at connecting with audiences in meaningful ways. She is passionate about researching and executing health communications campaigns, using her behavioral science background to better understand health behaviors, and let that guide the messaging.
Laura is skilled in qualitative and quantitative research methods, communicating to diverse audiences, survey design and development, focus group facilitation, communication strategy, and finding messages that resonate with target audiences. She has conducted research studies and developed strategic communication recommendations for a variety of organizations, including state and local health departments, Fortune 500 pharmacy benefit managers, state conservation departments, international lottery solutions providers, regional library systems, nonprofits, universities, and national public health organizations. She has led and facilitated dozens of focus groups, executive interviews, training seminars, university classes, strategy sessions, board meetings, and more. She is an expert at establishing trust within groups and with individuals and partnering with them to gather insights that help her clients succeed.
Laura provides executive counsel to a variety of clients. In her research and health communications work, she’s an accomplished content strategist, helping to create, plan, or edit a wide variety of assets for clients.
Laura has a master’s degree in medical anthropology from the University of Missouri-Columbia and a bachelor’s degree in cultural anthropology from the University of Iowa.