Jeff Lambert founded Lambert Global in his basement at age 26 and has led the firm through 25 straight years of growth to become Michigan’s largest PR firm, a top-50 PR firm in the U.S., and a top-10 firm nationally in investor relations and financial communications, including a top-10 PR firm for M&A and Private Equity deal activity (The Deal).
Jeff’s role has evolved from client engagements and national campaigns to leading strategic growth initiatives and innovation for the firm, including organic practice development and acquisitions. Lambert has offices in Grand Rapids, Detroit, New York City, Phoenix, and St. Louis and clients based in 20 states and 6 countries. Jeff has led seven acquisitions and acqui-hires, most recently in St. Louis and Phoenix (PR), New York (IR), and a full-service ad agency, Fairly Painless Advertising, in Michigan.
Jeff also founded:
TiiCKER, a shareholder loyalty and marketing platform that is inventing a new marketing demographic – consumer shareholders – giving publicly traded companies the ability to connect directly with their retail investors. Launched in June 2020 and recently named to the Amazon Web Services (AWS) Fintech Accelerator, TiiCKER engages, verifies and rewards shareholders via perks, rewards and affinity content, attracting new investors and brand lovers and tapping into the $17 trillion retail investing market.
Flipturn Ventures, a venture capital and middle market private equity investment firm that invests in early-stage companies and brands.
AMERICANTBREATHE.org, an equity and racial justice non-profit that provides capital and support to Black and brown businesses and other non-profits serving the African American community and fighting racism.
Accolades for Lambert span “PR Firm of the Year” from PR Week and PRNews; IR Campaign of the Year from IR Magazine; “Best Integration of PR and IR” from Bulldog Reporter; numerous Silver Anvils, the “Oscar of PR”; Crain’s Detroit “Cool Places to Work” and “Michigan’s Healthiest Employers”; INC. 5000 five straight years; and the PRovoke Sabre Award for “Crisis Communications Program of the Year.” Individual recognitions for Jeff include EY Entrepreneur of the Year; PR Week “40 Under 40”; Ally of the Year from the Diversity Action Alliance (2022); Benzinga Fintech Executive of the Year finalist (2023); Association for Corporate Growth (ACG) Detroit Dealmaker of the Year; Outstanding Alumni of Michigan State University’s College of Communication Arts & Sciences; Alumni of the Year from Michigan State Swimming; and MSU Club of West Michigan “Business Person of the Year.”
When not learning and growing as a leader, Jeff volunteers his time on several industry and non-profit boards including: Global Chair of PROI Worldwide, the largest partnership of independent PR agencies spanning 60 countries; Membership Chair for the Michigan-West Chapter of the Young President’s Organization (YPO); the Advisory Board for VC firm Grand Ventures; Executive Committee and Growth Committee Chair for the YMCA of Greater Grand Rapids; the Downtown Detroit Partnership board; co-founder of the Armed Forces Thanksgiving organization. He is also a board member for PE-backed and public companies including advertising and brand strategy firm 9thWonder/Gravity Global, outdoor products company Aqua Leisure, and retail and service company Poolcat Products.
Jeff is a regular author and speaker including addresses at the PR Firm Management Summit in New York, the Michigan PR Society’s annual conference, the Brandt and Zabrusky lectures at Michigan State, the Michigan Bar Business Law Institute and Chambers of Commerce around the state of Michigan. In addition, he is an active angel, VC and PE investor including funding and advising several entrepreneurs and companies that have grown into clients of the agency, a unique model among strategic communications firms nationally.