Lansing, Michigan (March 5, 2013) – With the 2013 baseball spring training underway, a majority of likely Michigan voters, recently polled by Lambert and Denno Research, say the Detroit Tigers will win the 109th edition of Major League Baseball’s championship series. More than 54 percent of respondents say they believe the Tigers will win the World Series, according to a statewide poll released Tuesday by Lambert, Michigan’s largest bipartisan public relations firm.

When 600 participants were asked if the Tigers will triumph in the World Series in October 2013, only 25 percent of all poll respondents said no, while 20 percent of respondents said they did not know or they were unsure.

“It’s exciting to see the support for Michigan’s oldest and most beloved professional sports teams,” said Jeff Lambert, president and managing partner of Lambert “After a successful 2012 season for the Tigers and a World Series appearance, it is apparent that our state is confident with the Tigers’ chance for a World Series Championship this season.”

The Detroit Tigers finished the 2012 regular season with an 88-74 record. The Tigers defeated the Oakland Athletics in the American League Divisional Series, 3 to 2, marking Detroit’s second consecutive ALDS win. The Tigers then swept the New York Yankees in the American League Championship Series before being defeated by the San Francisco Giants in the World Series.

The Detroit Tigers will enter the 2013 season with a solid lineup, including reigning Triple Crown and MVP winner Miguel Cabrera, Victor Martinez and the addition of Torii Hunter on the offensive side, in addition to the talented pitcher Justin Verlander.
“Baseball fans are most optimistic during spring training, and Tigers fans are ready for a world championship,” said Dennis Denno, president of Denno Research. “It would be awesome if the 54 percent of respondents were right because it would be a great boost to everyone in Michigan.”

About Lambert
Named the 2010 PRWeek Small Agency of the Year, Lambert ( is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries. As Michigan’s only statewide PR firm – with offices in Grand Rapids, Lansing and Detroit – Lambert serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. Lambert has posted 13 years of growth, been named an Edward Lowe “Michigan 50 Companies to Watch” and earned four Silver Anvil awards – the PR profession’s highest honor. Follow us on Twitter @LambertEdwards.

About Denno Research
The staff of Denno Research ( brings more than 20 years of experience in polling to their full-service public opinion company in Michigan. They offer experience in polling for political campaigns, corporations, associations and non-profit organizations, and have worked with clients in Michigan, Indiana, New York, North Carolina, and New Jersey. They have been in business since 2004 and have conducted quarterly, statewide surveys to measure voters’ opinions since 2006.