Nowling leverages more than 20 years of integrated public relations and marketing experience for clients navigating change and employing strategies that influence decision-makers and thought leaders. Most recently, he was the senior executive for global PR firm Finn Partners leading business development and strategic planning for some of the firm’s top brands. Prior to that, he served as spokesman and lead communication adviser for the City of Detroit’s Chapter 9 bankruptcy, working daily with the city’s restructuring professionals to tell and explain the largest municipal bankruptcy in U.S. history.
“Bill has been a highly respected peer, formidable competitor and even partner on projects in the past, and we’re thrilled to have someone with his talent and communications breadth leading our growing Detroit office and continue our momentum nationally,” said Jeffrey Lambert, CEO of Lambert. “His commitment to developing people and client relationships, coupled with his varied background spanning PR, financial communications, public affairs and crisis management at the highest global levels will be a key asset to our clients and our culture. Likewise, his investment as a partner reflects our mutual long-term path to dominate the communications landscape in Detroit and key niche markets coast to coast.”
As a crisis communicator, Nowling has worked on a variety of emergent issues for clients and is a trusted C-suite advisor. He frequently speaks locally and nationally about risk and crisis communication and maintains a robust speaking and conference presentation schedule for clients, industry professionals, and noted media. Additionally, Nowling helped lead the successful issue management campaign allowing Michigan’s largest health insurer to become a non-profit mutual insurance company. He also served as communication director and spokesman for Michigan Governor Rick Snyder’s successful “One Tough Nerd” campaign for governor.
Nowling holds a bachelor’s degree in philosophy from the University of St. Thomas in St. Paul, Minn. He is currently pursuing a Ph.D. in risk and crisis communication at Wayne State University in Detroit.
Lambert (www.lambertcom) is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Detroit, Lansing and Grand Rapids – Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm. Lambert has posted 18 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook and on Twitter @LambertEdwards.