Grand Rapids, Mich. – Feb. 11, 2014 – Lambert, one of Michigan’s top-ranked public relations agencies and the state’s largest investor relations firm, announced the addition of Megan Susterich and Valerie Pesonen as associates to assist accounts across all the firm’s practice groups.

Prior to joining Lambert full-time, Megan Susterich served as an intern for the firm. During her internship, Megan provided media relations and event planning support for a variety of clients.  Megan also held internships with clothing retailer Leigh’s and marketing agency 834 Marketing & Design, where she coordinated public relations for multiple clients, facilitated market research across multiple industries, planned events for small to medium-sized businesses, and drafted social media content.

Megan is a graduate of Grand Valley State University, where she earned a bachelor’s degree in public relations and advertising with an emphasis in public relations. Megan was an account associate for GVSU’s nationally affiliated student-run public relations firm, GrandPR. There, she worked with clients such as Art Prize and local accessory retailer, Bag, Bangle and Bling. Megan was also an active member with the Public Relations Student Society of America during her time at GVSU.
Valerie Pesonen also interned with Lambert before joining the team full time. During her internship, Valerie provided day-to-day support for national, regional and local brands by assisting in new product launches, conceptualizing media outreach strategies and supporting social media efforts.  Valerie interned previously at Detroit-based marketing and branding firm Duffey Petrosky where she handled public relations for both the agency itself as well as outside accounts. There, she worked with clients such as Blue Cross Blue Shield of Michigan, Covisint, and Ascension Health.

Valerie earned her bachelor’s degree in public relations and advertising from Grand Valley State University, with an emphasis in public relations. Valerie was an active member with the Public Relations Student Society of America.

About Lambert
Lambert ( is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries.  As Michigan’s only statewide PR firm – with offices in Grand Rapids, Lansing and Detroit –Lambert serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. Lambert has posted 14 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch” and earned four Silver Anvil awards – the PR profession’s highest honor. Lambert is also a partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents.  Follow us on Twitter @LambertEdwards.