Lambert’s SNAK Attack campaign for Inventure Foods, Inc. (NASDAQ:SNAK) earned the company a gold award in the Investor Relations category and was also recognized as one of the overall “Best in Show” campaigns, earning the company a PRoof PRemier Award which is presented to entries which represent the finest example of public relations programming.
The SNAK Attack campaign entry described Lambert’s efforts to lead corporate communications and investor relations for Inventure Foods through two major acquisitions, while also supporting 10 new product introductions across five brands. Lambert launched an integrated “SNAK Attack” approach to proactively stimulate investment community awareness of SNAK’s financial performance, acquisitions and new products. The tastefully executed program resulted in 94+ million media impressions, 118 meetings with the investment community, analyst coverage initiation, and new institutional shareholders. Inventure reported record-breaking growth throughout 2013 and its stock price more than doubled the market.
Lambert also earned a gold award in the Events and Observances – Seven or Fewer Days category for the Moose Tracks 10,000 Scoop Challenge. This cause marketing program created for Denali Flavors, maker of Moose Tracks, rallies communities around a local cause with the promise of a $1 donation for every scoop of ice cream eaten. As a result of this program, an audience of nearly 30 million consumers were offered a fun, meaningful experience with the Moose Tracks brand, and in the process nearly $50,000 was raised to support the work of local non-profit organizations.
Winning campaigns were selected by demonstrating strong public relations objectives and philosophies, and by meeting the highest standards of performance, presentation and execution. A panel of judges comprised of Public Relations Society of America members outside of the West Michigan area reviewed and scored all award submissions.
The 2014 PRoof award recipients were announced on April 24, 2014 at a ceremony in Grand Rapids.
About West Michigan Public Relations Society of America (WMPRSA)
The West Michigan Chapter of PRSA (www.wmprsa.org) is comprised of more than 100 PRSA members living within the western half of the lower peninsula of Michigan, from Benton Harbor to Traverse City. The organization’s mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards which will reinforce their integral role in the effective management of organizations.
Lambert (www.lambertweb.wpengine.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s only statewide PR firm – with offices in Grand Rapids, Lansing and Detroit –Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm. Lambert has posted 15 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook and on Twitter @LambertEdwards.