In a recent Forbes article, Lambert & Co. founder and CEO Jeff Lambert shared best practices for nurturing a cohesive culture after an acquisition. As a member of the publication’s elite agency council, Lambert is among a small group of executives chosen to provide their insights and key learnings through the publication’s digital platform.
In the article, Lambert notes, “Acquiring another agency can help shape the future of a company in many ways — from combining resources to strengthening your client and talent roster to expanding your geographic reach. The future growth and earning potential for your company could be endless. However, one of the most important — and possibly the most overlooked — facets of any acquisition is culture and the imperative to make an intentional effort to foster cohesiveness among the two merging teams.”
Recently, the national public relations, investor relations and integrated marketing firm completed its seventh transaction and second in the last two months. The acquisition advances the firm’s goal of becoming the nation’s leading integrated investor relations and public relations firm for emerging and established market leaders.
Read the full article here.