GRAND RAPIDS, Michigan, July 13, 2016 – Lambert, Michigan’s largest public relations and public affairs agency, has been named the agency of record for Flint Community Schools (FCS). Operating with the mission to develop a community of learners who are prepared to live, work and contribute to an ever-changing society, FCS provides a wide range of academic programs and services, from pre-school to adult education.
Working collaboratively with the district, Lambert will develop and implement a strategic and comprehensive communications plan to further strengthen transparency and community relations. The firm will provide a variety of services including counsel, media relations, corporate, community and crisis communications, and content development.
“Flint Community Schools strives to be the source of top quality education and enrichment programming to the Flint community,” said Bilal Tawwab, Superintendent of FCS. “We look forward to working with the Lambert team to increase awareness of the district’s excellent programs and initiatives, as well as sharing the commitment and passion our educators have in helping us achieve our primary objective – improving student learning.”
Lambert’s deep experience in the education sector makes the agency uniquely qualified to support FCS. Much of Lambert’s work since its inception nearly 20 years ago has been geared towards telling the “impact” stories ranging from what a school system delivers and how corporate partners can create positive change to how non-profits and the Department of Education can make a difference.
About Flint Community Schools
FCS is building a model of literacy, learning and citizenship that takes into account a multi-dimensional view of student achievement. The district is focused on aligning our systems to support teaching and learning and developing a coherent curriculum. FCS is building teacher and leader capacity, while engaging the community in a meaningful way. FCS seeks to be a school system that prepares students to take their place in the workplace, secondary education, and the community in the 21st century. Learn more at http://www.flintschools.org/.
Lambert is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Grand Rapids, Lansing and Detroit –Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm.
Lambert has posted 17 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards.Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter.
Tracey Shavers Jr., Senior Associates