Challenge:
Lambert was engaged by MGP Ingredients (NASDAQ:MGPI) following a proxy fight between the family ownership and senior management. In tandem with the new CEO and CFO, we were tasked to stabilize the current shareholder base, introduce sell-side analysts, and improve investor communications. Despite the majority of common stock being family owned, a dual class of preferred shares owned entirely by the family, and limited trading liquidity, Lambert was able to raise the Company’s profile in a significant way.
Strategy and Tactics:
- Develop and refine the quarterly reporting infrastructure, including evaluation of the earnings announcement process and supporting materials.
- Serve as the entire IR department for MGP, reporting regular progress to senior management.
- Offer a wide range of experience and a variety of robust tools to help MGP reach its goals of improving equity brand awareness, establishing best practices, developing and executing a cohesive investor relations plan/calendar and setting a strong foundation for other internal teams to build upon.
- Define and identify contacts with key analysts, investors and all corporate partners that should be informed of company developments and milestones.
- Build analyst and investor targeting strategy based on peers, industry segments, and type (small- and mid-cap).
Results that matter.
- The Company’s market cap has more than tripled with average daily trading volume increasing four-fold.
- Seven sell-side analysts have picked up coverage, with several others continuing a progressive dialogue with senior management.
- Shareholder base is now majority institutional investors with a long-term growth focus.
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