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The Vital Role of Ethical Communications in Strengthening School Community Trust

By Joe DiBenedetto In the dynamic environment of K-12 public schools, the importance of ethical communication cannot be overstated. As communications professionals, our primary goal is to foster trust and support within the school community, ensuring transparency, honesty, and respect are at the forefront of every message we deliver.  Ethical communications play a crucial role […]

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2020 Digital Marketing Trends

By Katie Englishmen, Social Media Strategist & Derek DeVries, Director of Digital & Social Strategy What agency blog would be complete without our predictions for 2020 trends in digital marketing? After another year in the trenches, these are the trends our digital strategists have their eyes on for 2020 and what you can do to […]

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Will Facebook Follow Twitter and Google in Banning Political Ads?

Recently, Twitter CEO Jack Dorsey announced the company would no longer accept political ads. This week, in another surprising move, Google announced it would follow suit. The big question is “will Facebook follow suit?” Initially, I theorized if Facebook gave up digital ads, it might be part of a sort of advertiser armistice joint announcement […]

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Preparing Your Brand for a Biometric Marketing Future

[Update: In February 2019, the Wall Street Journal reported that many popular health and fitness apps were sharing sensitive data with platforms like Facebook. The future is now.] Communicating effectively as a brand ultimately distills down to three things: right place, right time, right message. In the very near future, it’s likely biometric marketing will […]

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Schools Must Get Social

Schools have always been challenged in effectively communicating with the entire school community. Today with the advent of technology and ubiquity of smartphones, communication channels are abundant. Schools are no longer limited to newsletters, email or snail mail to share news with families. Facebook and Twitter allow districts to interact instantaneously with their constituents. More […]

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The Five PR Crises Most Talked-About on Social Media in 2014

As we enter 2015, it’s valuable to take a parting look at the digital world of public relations in 2014. Last year saw its share of scandals, blunders, and crises including: • widespread rape allegations aimed at major public universities, • diminished trust in law enforcement due to numerous high-profile deaths of unarmed civilians, • […]

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Advice for Handling Negative Facebook Reviews and Comments

UPDATE: Check out our revised guide for handling negative reviews and comments on Facebook here. Negative reviews [and comments] on one’s Facebook page can be troubling (and not just because of their tendency to contain an inordinate number of exclamation points). There are, however, a number of options for handling them. Background / Context on […]

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