As Managing Director of Marketing Strategy, Paige Wirth oversees the day-to-day operations of the firm’s client-facing marketing strategy and creative teams, including market research, digital marketing, channel strategy and design. She joined Lambert in June 2022 and has over a decade of experience leading and executing multimillion-dollar product launches, integrated marketing campaigns and strategic brand initiatives.

Before joining Lambert, Paige spent five years with Michigan Economic Development Corporation, where she served as Director of Marketing. In this role, she managed business marketing strategy and execution and guided advertising agencies to promote business and economic development.

Paige also spent five years with the marketing firm Anthem (now SGK), focusing on the Kellogg’s account portfolio. Paige’s industry expertise brings value to our clients through creative storytelling and strategy across multiple platforms.

Paige holds a bachelor’s degree in integrated public relations and advertising from Central Michigan University.