Supporting healthcare needs from every angle
Hospitals & Physician Groups
Providing informed strategies for leading healthcare providers, medical device manufacturers, pharma companies and trade associations.
Combining decades of experience, Lambert’s healthcare and biotech team understands the unique factors at play in today’s clinical, research and manufacturing environments. Our team has the experience and insight to hit the ground running on M&A transaction communications, crisis/issues management and day-to-day integrated marketing.
Hospitals & Physician Groups
Health care providers face complex, ongoing communications challenges on issues ranging from patient satisfaction to payor/reimbursement issues to overall brand reputation. Expectations have never been higher for transparency and clarity of message, while consolidation and competitive pressures continue to rise. Lambert has helped organizations of all sizes successfully navigate acquisitions, expansions, CON issues, facility-acquired infection, sentinel events, data theft and more.
We also regularly advise senior leaders on long-term strategy and tactical execution. Our specific experience includes:
- Strategic communication planning, execution for enterprise or service-line
- Transaction communications
- Community engagement counsel, strategic plan development
- Stakeholder engagement, community campaigns for bricks-and-mortar expansion
- Crisis/issues support including social and digital media response, media training
- C-suite support for long-term planning, message development, brand building
Biotech & Life Science
Growing biotech and life science companies require highly targeted and effective results from their marcomm investments. We have represented national trade associations, venture/private equity-funded startups, global product leaders and the occasional energetic entrepreneur. Our team has developed advanced marketing, media and trade show strategies for high-growth clients, and gotten them into the right rooms with the right people. Our work has taken us to the exhibit floors at events for the Association of Molecular Pathology, the Society of Toxicology and the American Association of Clinical Chemistry, among others. Our services for the biotech and life science industries include:
- Targeted trade and national business media relations
- Trade show ROI strategic development
- Social and digital media strategy and execution
- White paper and byline content development
- Industry analyst relations, briefings
