The most successful health communications and public health campaigns are built on an evidence-based understanding of the intended audience, both the individual and their social and cultural context.
Contact UsLambert’s team brings expertise that few firms can offer – a staff of social scientists, public health experts, and health educators. In addition to content-specific knowledge that integrates psychological and anthropological perspectives, we have decades of expertise conducting qualitative and quantitative research. We also bring a health equity lens to our campaigns, incorporating inclusive communication principles and trauma-informed approaches into our work. Our comprehensive approach has won national and regional campaigns on topics including:
- Annual flu shots
- Zika virus awareness
- Promoting active communities
- Harm reduction/opioid awareness and treatment
- Vaccine hesitancy and awareness
- PrEP medications to prevent HIV
- COVID-19 risk behaviors
At Lambert, we tailor our methods to each client, working collaboratively to understand their strategic goals. We then conduct market research to provide a nuanced, holistic understanding of their prioritized audiences. Based on our clients’ needs and our research findings, we develop strategic recommendations, customized communication plans, and public health content. Our specific experience includes:
- Market research with prioritized audiences to understand behaviors, perceptions and beliefs about health topics, including message and creative concept testing
- Customized communications plans and messaging for each audience, including outreach toolkits for message dissemination
- Creative campaigns, integrated marketing, and digital advertising
- Social media strategy, content, and management
- Digital white papers, blog posts, and articles placed in national/regional publications
Lambert is passionate about this work. We understand that public health messaging not only improves health but also, in partnership with our clients, can help save lives.