Crisis & Reputation Management

Expert Counsel When Reputations are on the Line

The Lambert Crisis & Reputation Management team is led by national reputation experts and former award-winning journalists who understand the operational threats and communication realities facing companies, organizations, and individuals.

Trusted crisis and reputation partners

Our abilities and insights have been developed through decades of collective experience and are among the best in the nation. Over the years, we’ve helped a diverse client roster of Fortune 500, automotive, health care, consumer, energy and financial services companies navigate their way through crises of all sizes. Whether you’re facing an internal or external crises, Lambert can help you emerge stronger and better positioned.

From our national expertise and deep bench, to our custom crisis training and response tools, to our media monitoring and social listening platforms, we continue to be among the most trusted crisis and reputation partners in the business.

24/7 Immediate Crisis Response

In today’s fast-paced, social-media driven world, we understand that speed matters more than ever. Lambert is a partner of choice for companies, organizations, and individuals facing a crisis that requires an immediate response and sustained strategy.

We’re ready to work closely with you – and your legal counsel – to navigate and mitigate the situation and provide communications counsel on a wide range of issues.

We provide a full range of crisis services including:

  • On-site support / war room setup
  • 24/7 access
  • Media and social media monitoring
  • Message and collateral development
  • Media relations
  • Environmental intelligence
  • Response and recovery planning
  • Digital strategy and content (dark site, social calendars, video, etc.)
  • Media training

Crisis Risk Assessment & Communication Plan

If you don’t have a crisis communications plan or haven’t gone through a recent risk assessment and planning process, we’re here to help. We’ll conduct a comprehensive assessment of your crisis communication practices and resources and provide actionable advice to help you prepare for the worst.

This service helps clients anticipate and prepare for incidents, issues and crises through a formal risk audit and discovery process, followed by the development of a written risk assessment and customized crisis communication plan.

Media & Stakeholder Message Training

Are your executives uncomfortable talking to reporters? Would management benefit from a mock Q&A before facing key stakeholders? We can help. Lambert offers full- and half- day training sessions to help clients develop communications skills with specific goals and audiences in mind. All trainings are customized to fit your needs.

The trainings are typically geared toward managers and above, up to and including the C-Suite. All trainings are customized to fit the needs of Lambert clients, but generally fall into one of five broad training types:

  • Media Training
  • Crisis Training
  • Presentation Training
  • Stakeholder Training
  • Analyst Training