Lambert Managing Director/Partner Bill Nowling was recently interviewed by Clock Tower Insight for their “Masters of Marketing” series. The interview covered a range of topics from defining brand values to the evolution of retail to the deepening integration of marketing, advertising and public relations:
Across the industry, we’re seeing an increase in demand and a need to integrate communication services across the spectrum. “Brands are demanding that. They’re demanding to see the metrics and ROI on what they’re doing. They want their marketing and brand messaging linked up with their reputational messaging, and that linked tight back up with their brand messaging.”
