The most successful health communications and public health campaigns are built on an evidence-based understanding of the intended audience, both the individual and their social and cultural context.

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Our team brings expertise that few firms can offer – a staff of social scientists, public health experts, and health educators. In addition to content-specific knowledge that integrates psychological and anthropological perspectives, we have decades of expertise conducting qualitative and quantitative research. We also bring a health equity lens to our campaigns, incorporating inclusive communication principles and trauma-informed approaches into our work. Our comprehensive approach has won national and regional campaigns on topics including:

  • Annual flu shots
  • Zika virus awareness
  • Promoting active communities
  • Harm reduction/opioid awareness and treatment
  • Vaccine hesitancy and awareness
  • PrEP medications to prevent HIV
  • COVID-19 risk behaviors

At Lambert by LLYC, we tailor our methods to each client, working collaboratively to understand their strategic goals. We then conduct market research to provide a nuanced, holistic understanding of their prioritized audiences. Based on our clients’ needs and our research findings, we develop strategic recommendations, customized communication plans, and public health content. Our specific experience includes:

  • Market research with prioritized audiences to understand behaviors, perceptions and beliefs about health topics, including message and creative concept testing
  • Customized communications plans and messaging for each audience, including outreach toolkits for message dissemination
  • Creative campaigns, integrated marketing, and digital advertising
  • Social media strategy, content, and management
  • Digital white papers, blog posts, and articles placed in national/regional publications

Lambert by LLYC is passionate about this work. We understand that public health messaging not only improves health but also, in partnership with our clients, can help save lives.