Valerie Pesonen is a senior manager at Lambert. In her seven years with the firm, Valerie has worked alongside a number of clients and industries, including food and beverage, nonprofit, health care, and education. Valerie’s role includes local, regional and national media relations, traditional and digital content development, event planning and support, developing creative story angles and researching new opportunities for clients to expand awareness and drive sales.
During her time at Lambert, Valerie has led client strategy and support by assisting in new product launches, coordinating and managing events across the country, conceptualizing media outreach efforts and forming relationships with key contacts. Valerie’s passion is people and she loves to immerse herself in the industry or culture of each client to provide relevant strategy and targeted communications support.
Valerie holds a bachelor’s degree in public relations and advertising from Grand Valley State University. She is actively involved in the Grand Rapids community as a board member of the Heartside Business Association.