Sawyer Lipari joined Lambert in 2016 and supports a number of key accounts in community and economic development, the non-profit sector and retail space. She additionally leads Lambert’s internal marketing team and is on the board of the Boll YMCA in Detroit.
Prior to Lambert, Sawyer relocated from NYC where she worked at UJA-Federation of New York, the largest local philanthropy in the world. There she served as a publicist promoting the organization’s nearly 100 network agencies, and its new and existing grants, initiatives and programs in both New York and around the world.
Sawyer also brings marketing and communication experience to Lambert through her work with health and wellness, hospitality, fashion and entertainment brands. Prior to UJA-Federation, she worked at a boutique PR agency representing national brands in the health and wellness, skincare and haircare space. Sawyer’s responsibilities included developing and executing multiple strategies and programs to enhance brand image, generating product awareness, and increasing sales of consumer products, store openings and professional services.
In addition, Sawyer has experience in the media industry where she developed media strategies and campaigns for clients such as Chase Bank, T. Rowe Price, Rubbermaid, and other consumer accounts.
She holds a bachelor’s degree in strategic marketing and communications with a minor in Spanish from University of Richmond in Virginia.