Gretchen Stallings is a director in the Detroit office and brings nearly 10 years of experience representing both business-to-business and consumer-focused companies in corporate and agency settings. She specializes in corporate communications, media relations, social media and providing strategic client counsel.
Previously, Gretchen served as a trusted advisor to automotive supplier clients Bosch, Dana Incorporated, Michigan State University Mobility, MSX International, Clean Wave Technologies, Valens and Dare Auto, at Eisbrenner Public Relations in Royal Oak, Michigan. Among her accomplishments at Eisbrenner, she led projects such as Bosch’s 2015 Financial Reporting Media Roundtable, Dana’s 2017 and 2018 Automotive News PACE Award process, and MSU Mobility’s introduction into the fabric of the automotive industry.
Gretchen worked for Fahlgren Mortine, a Columbus, Ohio-based firm, specializing in consumer PR activations for McDonald’s and Kroger. She launched The Kroger Co. of Michigan’s digital and social media channels and grew its Twitter account organically to more than 2,000 followers and activated new menu options with frequent media and dietitian tours.
Before that, she held a position in-house in corporate communications at Severstal North America, an automotive steelmaker and supplier in Dearborn, Michigan. In this role, Gretchen worked with her Russian counterparts to create a cross-cultural internal newspaper designed to inform and educate its 60,000 global employees. Her work at Severstal included helping to develop a crisis communication plan, social and digital media channel creation, and establishing a network of communicators to assist with story mining opportunities.
Gretchen is a two-time graduate of Michigan State University, earning a master’s degree in public relations in 2010, and a bachelor’s degree in advertising, specializing in public relations, in 2009. She is a member of the Public Relations Society of America (PRSA) Detroit chapter and the Automotive Press Association (APA).