Binh Brenda Duong is a senior associate at Lambert specializing in education, social impact and consumer clients. She joined the firm in 2015 as an intern, before advancing to the roles of associate and senior associate. During her career at Lambert, Brenda has supported a variety of clients by executing cause marketing initiatives, leading national product launches, and providing strategic communication counsel. Brenda has landed coverage in outlets including Elite Daily, Delish, Yahoo, MSN and Business Insider, as well as local, state and regional publications.
Her areas of expertise include media relations, content development, community outreach campaigns, social media management, expert positioning and event planning. She also has experience working with a variety of education clients ranging from kindergarten programs to universities, and public, private and virtual sectors.
A few of Brenda’s biggest accomplishments include leading the communications efforts that secured $800,000 in academic programming for a local school district through a successful ballot initiative, executing a Guinness World Record-breaking event on behalf of a consumer client, and launching a cause marketing campaign encouraging participants to nap for a cause – securing $10,000 for nonprofit organizations.
She also helped launch Lambert’s Diversity & Inclusion committee and led firm-wide training on the topic. Brenda has a master’s in communication business from Grand Valley State University and a bachelor’s degree in communication with a specialization in public relations from Michigan State University.