William Nowling leverages more than 20 years of integrated public relations and marketing experience for clients navigating change and employing strategies that influence decision-makers and thought leaders. As partner and managing director at Lambert, William leads the firm’s Detroit office, serves as a member of the leadership team, and provides strategic counsel to various clients.
Most recently he was the senior executive for Finn Partners, a global public agency, leading business development and strategic planning for some of the firm’s top brands. Prior to that, he served as spokesman and lead communication adviser for the City of Detroit’s Chapter 9 bankruptcy, working daily with the city’s restructuring professionals to tell and explain the largest municipal bankruptcy in U.S. history.
As a crisis communicator, William has worked on a variety of emergent issues for clients and is a trusted C-suite advisor. He has extensive media contacts in all major media markets and with national and financial news outlets. William often speaks locally and nationally about risk and crisis communication and maintains a robust speaking and conference presentation schedule for clients, industry professionals, and noted media.
William also helped lead a successful issue management campaign allowing Michigan’s largest health insurer to become a non-profit mutual insurance company. He also was communication director and spokesman for Michigan Governor Rick Snyder’s successful “One Tough Nerd” campaign for governor.
William is a graduate of the University of St. Thomas in St. Paul, Minn., where he received a bachelor’s degree in philosophy. He is currently pursuing a Ph.D. in risk and crisis communication at Wayne State University in Detroit.