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By Katie Englishmen, Social Media Strategist & Derek DeVries, Director of Digital & Social Strategy What agency blog would be complete without our predictions for 2020 trends in digital marketing? After another year in the trenches, these are the trends our digital strategists have their eyes on for 2020 and what you can do to…

[Updated: December 6, 2019] In the past couple of years since we first wrote about handling negative Facebook reviews and comments, a number of things have changed (for the better). One thing that hasn’t changed is the level of angst negative reviews cause brands: that post continues to be one of our most-viewed every year….

Sunny afternoons and the smell of fresh cut grass mean Opening Day is finally here. Michigan’s favorite MLB team the Detroit Tigers are ready to take the field with some new additions to the line-up. What are the fans talking about as the 2015 season gets underway? Lambert partnered with Infegy using their Atlas social media monitoring tool to…

As we enter 2015, it’s valuable to take a parting look at the digital world of public relations in 2014. Last year saw its share of scandals, blunders, and crises including: • widespread rape allegations aimed at major public universities, • diminished trust in law enforcement due to numerous high-profile deaths of unarmed civilians, •…